U.S. Videoconferencing Systems Market: A Strategic Analysis of Distribution Channels

U.S. Videoconferencing Systems Market: A Strategic Analysis of Distribution Channels

RELEASE DATE
09-Apr-2003
REGION
North America
Research Code: 6808-01-00-00-00
SKU: TE01190-NA-SF_12820
$2,450.00
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SKU
TE01190-NA-SF_12820
$2,450.00
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Description

The focus of competitive advantage in the videoconferencing systems market is shifting from product differentiation to competitive differentiation through new and advanced "go to market" strategies. Vendors, though continuing to introduce cutting edge product features and attributes, are now betting big on distribution channels that can help end-users get the most out of the technology leaps that have been made over the last several years. Simply put vendors are now putting as much effort into how they sell as they have in the past on what they sell.

Table of Contents

Overview

  • Competitive Advantage of a Channel-Centric Approach
  • Background
  • Project Scope
  • Market Definition
  • Research Methodology

State of the Videoconferencing Systems Market

  • Market Overview
  • Revenues and Units
  • Market and Technology Trends

Distribution Channel Analysis

  • Primary Types of Distribution Channels
  • Revenue Breakouts by Channel Type
  • Channel Revenues and Growth Rates
  • Major Findings
  • Strategic Recommendations - What’s a Vendor to do?

Channel Strategies of Primary Vendors

  • Polycom
  • Sony
  • TANDBERG

Channel Profiles & Recommendations

  • Applied Global Technologies
  • GBH Communications
  • International Video-Conferencing Inc. (IVCi)
  • ReView Video
  • SBC Communications
  • SKC Communication Products
  • Verizon Communications
  • Wire One Technologies
  • Conclusions & Recommendations
Related Research
The focus of competitive advantage in the videoconferencing systems market is shifting from product differentiation to competitive differentiation through new and advanced 'go to market' strategies. Vendors, though continuing to introduce cutting edge product features and attributes, are now betting big on distribution channels that can help end-users get the most out of the technology leaps that have been made over the last several years. Simply put vendors are now putting as much effort into how they sell as they have in the past on what they sell.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number 6808-01-00-00-00
Is Prebook No