European Hosted IP Telephony and UCaaS Market, Forecast to 2024

European Hosted IP Telephony and UCaaS Market, Forecast to 2024

Competitor Repositioning Creates Disruption and Opportunities

RELEASE DATE
09-Nov-2018
REGION
Europe
Research Code: K277-01-00-00-00
SKU: TE03856-EU-MR_22521
$4,950.00
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Description

The European hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market continues on a strong growth trajectory that is creating value for businesses and growth opportunities for service providers. Continued Integrated Services Digital Network (ISDN) decommissioning is creating opportunities to move businesses to Internet Protocol (IP)-based communications solutions, including line-side voice over IP (VoIP) access, Session Initiation Protocol (SIP) trunking, cloud private branch exchange (PBX) and UCaaS.

Other factors driving hosted services adoption in Europe include the following:
•     Expanding choices due to proliferation of service offerings by domestic and international providers
•     Improved service functionality and reliability, as well as better user and admin experiences
•     Compelling solution packaging and pricing (including bundling with mobile voice and data plans)

Most European markets remain less fragmented than the US market. Many national telecom carriers hold leading positions in their domestic hosted IP telephony and UCaaS markets. However, competition is intensifying in most European countries due to the influx of market participants responding to rising demand for next-generation cloud communications solutions.

To better compete in a growing and gradually maturing space, service providers are enhancing their UCaaS solutions and broader portfolios, as well as engaging in mergers and acquisitions (M&A) often involving international (primarily US-based) service providers looking for access to European channels and customers. M&A activity is also sometimes driven by the need to enhance overall service provider market positions, expand geographic footprints or gain technological synergies.

Price pressures will help boost adoption, but will restrain revenue growth rates. Despite price declines providers will continue to experience double-digit revenue growth rates over the next seven years.Other factors that will negatively affect market growth rates include the following:
•     Continued customer concerns over the reliability and security of cloud communications
•     Large investments in premises-based solutions that still deliver value
•     Decision-maker confusion about vendor technology roadmaps and strategies

Research Scope

This study discusses important customer, competitive and technology trends in the European hosted IP telephony and UCaaS market. It identifies key growth opportunities and service provider success strategies. It also provides a market size estimate, as well as installed base and provider revenue forecasts. Furthermore, this study includes a provider market share and competitive position analysis. 

Market participants – platform vendors, service providers, channel partners and IT/telecom decision makers – can leverage this study to develop sustainable business strategies and gain share in the European hosted IP telephony and UCaaS market. They can benchmark their solutions portfolios and market approaches against customer requirements and competitor achievements. They can also receive valuable insights on opportunities to differentiate and enhance customer value.

Author: Elka Popova


RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Definitions

Market Readiness

Market Overview—Hosted IP Telephony and UCaaS Ecosystem

Market Overview—Distribution Channels

Channel SWOT Analysis

Market Drivers

Top IT Challenges Faced by European Businesses in 2017

Top Drivers for IT Investment Among European Businesses from 2018–2019

Top Cloud Benefits for IT and Communications Solutions Perceived By European Businesses

Market Restraints

Top Risks of Using the Cloud for IT & Communications Solutions Perceived by European Businesses

Installed Base and Revenue Forecast

Pricing Trends and Forecast

Demand Analysis

Plans for Moving Applications to the Cloud

Market Share

Competitive Environment

Select Service Providers and Platform Vendors

Competitive Factors and Assessment

Decision-Making Factors When Selecting a Cloud Provider

Market Disruption

Growth Opportunity 1—Cloud Contact Center

Growth Opportunity 2—Mobile-first Strategy

Growth Opportunity 3—Advanced Collaboration

Growth Opportunity 5—Mid-Market and Large Enterprise

Growth Opportunity 6—Micro-Businesses

Growth Opportunity 7—Channel Development

Growth Opportunity 8—Outsource Technology Expertise

Growth Opportunity 9—Optimize Internal Processes

Growth Opportunity 10—User Adoption Services

Growth Opportunity 11—International Expansion

Growth Opportunity 12—Analytics Tools

Growth Opportunity 13—Customer Portal

Growth Opportunity 14—Tailored Packaging & Pricing

Growth Opportunity 15—Improved Customer Retention

Growth Opportunity 16—Hybrid Architectures

Growth Opportunity 17—Adjacencies/Up-sell/Cross-Sell

Growth Opportunity 18—AI Boosts User and Customer Value

Growth Opportunity 19—The “New” UC

Growth Opportunity 20—Digital Customer Engagement

Growth Opportunity 21—Vertical Strategies

Growth Opportunity 22—Cloud Migration Flexibility and Incentives

Growth Opportunity 23—Freemium Offers and Free Trials

Growth Opportunity 24—A Transformation Partner

Growth Opportunity 25—Services Localization

Installed Users by Region

Germany, France and the UK

Italy and Spain

Belgium, Netherlands and Luxembourg

The Nordics

The Rest of Western Europe

Central and Eastern Europe

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Additional Sources of Information on Hosted IP Telephony and UCaaS Market

List of Companies Included in “Others”

Partial List of Companies Interviewed

List of Exhibits

List of Figures
  • 1. Total Hosted IP Telephony and UCaaS Market: Porter’s Five Forces, Europe, 2017
  • 2. Total Hosted IP Telephony and UCaaS Market: Channel SWOT Analysis, Europe, 2017
  • 3. Total Hosted IP Telephony and UCaaS Market: Key Market Drivers, Europe, 2018–2024
  • 4. Total Hosted IP Telephony and UCaaS Market: Key Market Restraints, Europe, 2018–2024
  • 5. Total Hosted IP Telephony and UCaaS Market: Competitive Structure, Europe, 2017
  • 6. Total Hosted IP Telephony and UCaaS Market: SWOT Analysis, Europe, 2017
  • 7. Total Hosted IP Telephony and UCaaS Market: Disruptive Forces, Europe, 2017
  • 8. Total Hosted IP Telephony and UCaaS Market: Market Engineering Measurements, Europe, 2016
List of Charts
  • 1. Total Hosted IP Telephony and UCaaS Market: Market Engineering Measurements, Europe, 2017
  • 2. Total Hosted IP Telephony and UCaaS Market: Distribution Channel Analysis, Europe, 2017
  • 3. Total Hosted IP Telephony and UCaaS Market: Top 3 IT Challenges, Europe, 2017
  • 4. Total Hosted IP Telephony and UCaaS Market: Top 3 IT Investment Drivers, Europe, 2018-2019
  • 5. Total Hosted IP Telephony and UCaaS Market: Benefits of Cloud, Europe, 2017
  • 6. Total Hosted IP Telephony and UCaaS Market: Top Risks of Cloud, Europe, 2017
  • 7. Total Hosted IP Telephony and UCaaS Market: Installed Base and Revenue Forecast, Europe, 2016–2024
  • 8. Total Hosted IP Telephony and UCaaS Market: Average Price per User per Month, Europe, 2016–2024
  • 9. Total Hosted IP Telephony and UCaaS Market: Market Penetration, Europe, 2016-2024
  • 10. Total Hosted IP Telephony and UCaaS Market: Plans for Moving Applications to the Cloud, Europe, 2017–2020
  • 11. Total Hosted IP Telephony and UCaaS Market: Percent Share of Installed Users, Europe, 2017
  • 12. Total Hosted IP Telephony and UCaaS Market: Competitor Success Factors, Europe, 2017
  • 13. Total Hosted IP Telephony and UCaaS Market: Top Three Decision–making Factors When Selecting a Cloud Provider, Europe, 2017
  • 14. Total Hosted IP Telephony and UCaaS Market: Installed Users by Region, Europe, 2016–2024
Related Research
The European hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market continues on a strong growth trajectory that is creating value for businesses and growth opportunities for service providers. Continued Integrated Services Digital Network (ISDN) decommissioning is creating opportunities to move businesses to Internet Protocol (IP)-based communications solutions, including line-side voice over IP (VoIP) access, Session Initiation Protocol (SIP) trunking, cloud private branch exchange (PBX) and UCaaS. Other factors driving hosted services adoption in Europe include the following: • Expanding choices due to proliferation of service offerings by domestic and international providers • Improved service functionality and reliability, as well as better user and admin experiences • Compelling solution packaging and pricing (including bundling with mobile voice and data plans) Most European markets remain less fragmented than the US market. Many national telecom carriers hold leading positions in their domestic hosted IP telephony and UCaaS markets. However, competition is intensifying in most European countries due to the influx of market participants responding to rising demand for next-generation cloud communications solutions. To better compete in a growing and gradually maturing space, service providers are enhancing their UCaaS solutions and broader portfolios, as well as engaging in mergers and acquisitions (M&A) often involving international (primarily US-based) service providers looking for access to European channels and customers. M&A activity is also sometimes driven by the need to enhance overall service provider market positions, expand geographic footprints or gain technological synergies. Price pressures will help boost adoption, but will restrain revenue growth rates. Despite price declines providers will continue to experience double-digit revenue growth rates over the next seven years.Other factors that will neg
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Definitions~ || Market Readiness~ || Market Overview—Hosted IP Telephony and UCaaS Ecosystem~ || Market Overview—Distribution Channels~ || Channel SWOT Analysis~ | External Challenges: Drivers and Restraints—Total Hosted IP Telephony and UCaaS Market~ || Market Drivers~ || Top IT Challenges Faced by European Businesses in 2017~ || Top Drivers for IT Investment Among European Businesses from 2018–2019~ || Top Cloud Benefits for IT and Communications Solutions Perceived By European Businesses~ || Market Restraints~ || Top Risks of Using the Cloud for IT & Communications Solutions Perceived by European Businesses~ | Forecasts and Trends—Total Hosted IP Telephony and UCaaS Market~ || Installed Base and Revenue Forecast~ || Pricing Trends and Forecast~ || Demand Analysis~ || Plans for Moving Applications to the Cloud~ | Market Share and Competitive Analysis—Total Hosted IP Telephony and UCaaS Market~ || Market Share~ || Competitive Environment~ || Select Service Providers and Platform Vendors~ || Competitive Factors and Assessment~ || Decision-Making Factors When Selecting a Cloud Provider~ | Growth Opportunities and Companies to Action~ || Market Disruption~ || Growth Opportunity 1—Cloud Contact Center~ || Growth Opportunity 2—Mobile-first Strategy~ || Growth Opportunity 3—Advanced Collaboration~ || Growth Opportunity 5—Mid-Market and Large Enterprise~ || Growth Opportunity 6—Micro-Businesses~ || Growth Opportunity 7—Channel Development~ || Growth Opportunity 8—Outsource Technology Expertise~ || Growth Opportunity 9—Optimize Internal Processes~ || Growth Opportunity 10—User Adoption Services~ || Growth Opportunity 11—International Expansion~ || Growth Opportunity 12—Analytics Tools~ || Growth Opportunity 13—Customer Portal~ || Growth Opportunity 14—Tailored Packaging & Pricing~ || Growth Opportunity 15—Improved Customer Retention~ || Growth Opportunity 16—Hybrid Architectures~ || Growth Opportunity 17—Adjacencies/Up-sell/Cross-Sell~ || Growth Opportunity 18—AI Boosts User and Customer Value~ || Growth Opportunity 19—The “New” UC~ || Growth Opportunity 20—Digital Customer Engagement~ || Growth Opportunity 21—Vertical Strategies~ || Growth Opportunity 22—Cloud Migration Flexibility and Incentives~ || Growth Opportunity 23—Freemium Offers and Free Trials~ || Growth Opportunity 24—A Transformation Partner~ || Growth Opportunity 25—Services Localization~ | Country and Sub-region Analysis—Total Hosted IP Telephony and UCaaS Market~ || Installed Users by Region~ || Germany, France and the UK~ || Italy and Spain~ || Belgium, Netherlands and Luxembourg~ || The Nordics~ || The Rest of Western Europe~ || Central and Eastern Europe~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Market Engineering Measurements~ || Additional Sources of Information on Hosted IP Telephony and UCaaS Market~ || List of Companies Included in “Others”~ || Partial List of Companies Interviewed~ || List of Exhibits~
Predecessor K13F-01-00-00-00
List of Charts and Figures 1. Total Hosted IP Telephony and UCaaS Market: Porter’s Five Forces, Europe, 2017~ 2. Total Hosted IP Telephony and UCaaS Market: Channel SWOT Analysis, Europe, 2017~ 3. Total Hosted IP Telephony and UCaaS Market: Key Market Drivers, Europe, 2018–2024~ 4. Total Hosted IP Telephony and UCaaS Market: Key Market Restraints, Europe, 2018–2024 ~ 5. Total Hosted IP Telephony and UCaaS Market: Competitive Structure, Europe, 2017~ 6. Total Hosted IP Telephony and UCaaS Market: SWOT Analysis, Europe, 2017~ 7. Total Hosted IP Telephony and UCaaS Market: Disruptive Forces, Europe, 2017~ 8. Total Hosted IP Telephony and UCaaS Market: Market Engineering Measurements, Europe, 2016~| 1. Total Hosted IP Telephony and UCaaS Market: Market Engineering Measurements, Europe, 2017~ 2. Total Hosted IP Telephony and UCaaS Market: Distribution Channel Analysis, Europe, 2017~ 3. Total Hosted IP Telephony and UCaaS Market: Top 3 IT Challenges, Europe, 2017~ 4. Total Hosted IP Telephony and UCaaS Market: Top 3 IT Investment Drivers, Europe, 2018-2019~ 5. Total Hosted IP Telephony and UCaaS Market: Benefits of Cloud, Europe, 2017~ 6. Total Hosted IP Telephony and UCaaS Market: Top Risks of Cloud, Europe, 2017~ 7. Total Hosted IP Telephony and UCaaS Market: Installed Base and Revenue Forecast, Europe, 2016–2024~ 8. Total Hosted IP Telephony and UCaaS Market: Average Price per User per Month, Europe, 2016–2024~ 9. Total Hosted IP Telephony and UCaaS Market: Market Penetration, Europe, 2016-2024~ 10. Total Hosted IP Telephony and UCaaS Market: Plans for Moving Applications to the Cloud, Europe, 2017–2020~ 11. Total Hosted IP Telephony and UCaaS Market: Percent Share of Installed Users, Europe, 2017~ 12. Total Hosted IP Telephony and UCaaS Market: Competitor Success Factors, Europe, 2017~ 13. Total Hosted IP Telephony and UCaaS Market: Top Three Decision–making Factors When Selecting a Cloud Provider, Europe, 2017~ 14. Total Hosted IP Telephony and UCaaS Market: Installed Users by Region, Europe, 2016–2024~
Author Elka Popova
Industries Telecom
WIP Number K277-01-00-00-00
Is Prebook No
GPS Codes 9535-C3,9705-C1,9610,9656