Customer Relationship Management (CRM)

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  1. 01 Oct 2013  |  North America  |  Market Research

    Integrating Social Media into CRM

    Strategies and Tactics for Incorporating Social Comments and Influence into Customer Value

    The growth of social media is shaking up corporate customer relationship management (CRM) strategies. It is prompting firms to reconsider the customer referral value component in customer value as it allows customers to expand their social networks beyond their immediate circles of family, friends, colleagues, neighbors, and acquaintances. Compani...

  2. 13 Jun 2013  |  Asia Pacific  |  Market Research

    Analysis of Customer Relationship Management (CRM) on a Software as a Service (SaaS) Model in India

    The SMB Segment Drives Rising Penetration Levels

    In India, high information technology (IT) adoption rates for small- and medium-sized businesses (SMBs) will only occur when vendors meet the specific budgeting and set-up needs of these clients. This market insight discusses trends in the Indian customer relationship management (CRM) on a software as a service (SaaS) market, with a particular focu...