Digital Marketing Market Research Reports

  1. 03 Feb 2016  |  North America  |  Market Research

    Refining Social Media Marketing Strategies, 2016

    Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration

    Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifeti...

  2. 22 Jan 2016  |  North America  |  Strategic Forecasting

    To Win the Cloud Wars, Invest in Marketing, not Technology

    In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations...