03 Feb 2016  |  North America
Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration
Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifeti...
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