Entertainment and Media

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 18 Jul 2019  |  North America

    Global Media Content Delivery Networks Market, Forecast to 2024

    Proliferation of Content and Increasing Consumption Spurring Growth

    Content delivery network (CDN) providers offer service-based technology and products that enable the delivery of content from their servers to the end user on the public internet. CDN vendors largely have proprietary infrastructure and use a combination of servers, network routing, and intelligent software to enable delivery of content from their n...

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  2. 12 Jul 2019  |  North America

    Global Content Management Solutions Market for the Media Industry, Forecast to 2024

    In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion

    Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...

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  3. 25 Apr 2019  |  North America

    Global OTT Monitoring and Compliance Market, Forecast to 2024

    Growth of Video Streaming Depends on Good Quality of Service (QoS)

    Over the top (OTT) monitoring and compliance (M&C) solutions often overlap with complementary software solutions, such as quality of experience (QoE) and quality of service (QoS) measurements for the distribution of video over streaming services. Most OTT monitoring and compliance vendors have proprietary software and use a combination of servers, ...

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  4. 22 Mar 2019  |  North America

    4K Streaming Adoption will be Stalled by Bandwidth Rather than Hardware and Devices

    Costs Drive Adoption and Content Owners cannot Afford the Bandwidth Costs Currently Assosicated with 4K Streaming

    4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing t...

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  5. 12 Mar 2019  |  North America

    Frost Radar in the Global Video Managed Services Market

    A Measurement System to Spark Companies 2 Action (C2A)—Innovation That Fuels New Deal Flow and Growth Pipelines

    The Frost Radar focuses on the global video managed services market and the related research with a base year of 2017. Video managed services, by definition, are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulti...

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  6. 25 Feb 2019  |  North America

    Global Smart TVs Market, Forecast to 2024

    China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market

    Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience—fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regio...

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  7. 21 Jan 2019  |  North America

    Global Online Video Platforms Market, Forecast to 2023

    As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

    Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...

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  8. 18 Jan 2019  |  North America

    Global Video Managed Services Market, Forecast to 2024

    Outsourcing Video Workflows Will be Seen as a Cost-saving Strategy Later in the Forecast Period

    The study focuses on the global video managed services market and research related with a base year of 2017. Video managed services by definition are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulting services ...

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  9. 31 Dec 2018  |  North America

    Global Online Video Advertising Market, Forecast to 2023

    Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

    Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

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  10. 24 Dec 2018  |  North America

    OTT Services in Africa Threaten to Derail Broadband Investments by Taxing Local ISPs

    Africa's ISPs are being Squeezed by Consumers Who Demand Lower Broadband Pricing While Comsuming More Video at Higher Quality

    Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is ...

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