Twitter’s NFL Stream Challenged by Lack of Engagement and Profitable Business Model
Twitter’s NFL Stream Challenged by Lack of Engagement and Profitable Business Model
For the forseeable future, the NFL will not go much beyond experimenting with live streaming on platforms like Twitter.
RELEASE DATE
11-Nov-2016
11-Nov-2016
REGION
North America
North America
Research Code: 9849-00-61-00-00
SKU: EM00247-NA-MR_19268
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
EM00247-NA-MR_19268
Description
Despite some of the positive commentary about the quality of Twitter's NFL live stream, there has been much less discussion about the user interface experience or the fact that Twitter can’t cover its licensing costs via any advertising model. What Twitter is doing with the NFL games is interesting, but it lacks engagement and is a loss leader for the company. The NFL experiment is unlikely to translate into a viable new revenue stream for Twitter.
Table of Contents
Related Research
Despite some of the positive commentary about the quality of Twitter's NFL live stream, there has been much less discussion about the user interface experience or the fact that Twitter can’t cover its licensing costs via any advertising model. What Twitter is doing with the NFL games is interesting, but it lacks engagement and is a loss leader for the company. The NFL experiment is unlikely to translate into a viable new revenue stream for Twitter.
No Index | No |
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Podcast | No |
Author | Dan Rayburn |
Industries | Entertainment and Media |
WIP Number | 9849-00-61-00-00 |
Is Prebook | No |