Future of Amazon in the Automotive Industry, 2017–2025
Future of Amazon in the Automotive Industry, 2017–2025
At Least 5 of the Biggest OEMs Expected to Partner in Retail by 2020
09-Aug-2017
North America
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Description
Amazon has established itself as a global powerhouse in the online retail space. In some locations, it sells everything from books and electronics to even food. It has been able to continuously innovate in terms of its logistics, products offerings, and customer interaction experience. Sellers have been using Amazon to sell automotive products, including spare parts and accessories, and it is stepping up its game to take on established players who sell parts online. Amazon has also created a dedicated portal called Amazon Vehicles to educate customers about vehicles and provide relevant parts, accessories, and services. The next step in the evolution is to sell vehicles, but whether it will be new or used—and whether it will be in North America or Europe—is what industry players are watching.
Digital retail is a growing trend, and brick-and-mortar businesses are increasing their online presence to meet customer demand. There will definitely be an increase in the number of automotive retail businesses—both new and used car—and an increase in competitiveness by offering more value to the customer through an online onslaught.
Even though the path forward for Amazon in revolutionizing the automotive retail space, significant challenges exist. In markets where OEMs can sell directly to customers, they will be able to increase profit margins considering there are no middlemen, including Amazon. OEMs can independently develop, maintain, and innovate their online sales presence since selling on Amazon requires abiding by its rules. Supply chain and logistics complexities are reduced significantly because OEMs can manage this process entirely on their own. Amazon promotes its Fulfillment by Amazon tag, but this will be prove to be difficult for it to store inventory. Amazon will have to battle already-established new and used car businesses to create a name for itself in this space. It also has to be able to convince customers of the idea of buying cars online.
The top 5 questions that this study will answer are:
What business opportunities in the automotive industry is Amazon pursuing?
What are the key advantages that Amazon has, and how it can leverage these to create a substantial impact in the automotive industry?
What are the key trends in new and used car sales in select regions, and how could Amazon disrupt these markets?
How will Amazon use its advanced artificial intelligence software and hardware devices to empower automotive OEMs and customers?
How would Amazon penetrate other areas of the automotive industry, including in-car connectivity and autonomous technology, and compete with the established players?
Table of Contents
Executive Summary—Key Findings
Eliminating Redundant and Lengthy Purchase Processes
Amazon’s Used Car Potential
Impact of Alexa on eRetailing
Amazon’s Current and Future Offerings
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Methodology
Research Background
Facts and Automotive Potential for Amazon
Amazon’s Core Offerings Relevant to the Industry
Pricing Model for Sellers
Amazon as an Industry Player
Amazon’s Opportunity Analysis in New Car Retail—Key Takeaways
Amazon Opportunity Analysis in New Car Retail—Various Scenarios
Market-Specific New Car Sales Analysis
Current Retail Methods
Redundant and Lengthy Purchase Process
Amazon’s Current Offerings
Case Study—SEAT Mii France/Fiat Italy
Case Study—Hyundai North America
Scenario 1—Dealers using Amazon’s Services
Scenario 1—Cost to Sell on Amazon as a Dealer
Scenario 1—Cost Model Analysis for Slimmed-Down Operations
Scenario 2—Direct Amazon New Car Sales
Scenario 2—Cost to Sell on Amazon as a Manufacturer
Significantly Reduced Cost, Time, and Complexity
Challenges for Amazon
Brick-and-Mortar Dealer Competitive Strategies
Amazon’s Opportunity Analysis in Used Car Market—Key Takeaways
Amazon’s Used Car Potential
Popular Used Car Platforms
Competitor Profile—eBay
Amazon’s Used Car Potential
Snapshot of Possible Amazon Listing
Potential Impact of Amazon on the Used Car Industry
Additional Value Offerings on Amazon
Amazon’s Other Automotive Ventures—Key Takeaways
Impact of Alexa on eRetailing
Alexa Integration in Vehicles
Enhanced Aftermarket Opportunities
Logistics and Autonomous Technology
Amazon Subsidiaries That Could Impact the Automotive Industry
Key Conclusions and So What Analysis
Growth Opportunity for Amazon and its Partners
Amazon’s Strategy for Retail Partners and Challengers
Strategic Imperatives for Success and Growth
Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Popular Topics
No Index | No |
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Podcast | No |
Author | Viroop Narla |
Industries | Automotive |
WIP Number | K17B-01-00-00-00 |
Is Prebook | No |