Canadian Adoption of Mobile Worker Applications, 2018

Canadian Adoption of Mobile Worker Applications, 2018

Preferences and Plans of Canadian Businesses Reinforce Value of Mobile Apps for Employees

RELEASE DATE
27-Jul-2018
REGION
North America
Research Code: 9ABE-00-39-00-00
SKU: IT03710-NA-MR_22146
$1,500.00
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IT03710-NA-MR_22146
$1,500.00
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Description

This study examines the Canadian Mobile Worker Apps market, focusing on the Canada responses to the Frost & Sullivan North American Enterprise Apps Survey. As such, it:

• Measures the current use of, and future decision-making behavior toward, mobile worker applications
• Uncovers preferences and plans around a number of related mobility topics and issues in the workplace

These responses provide other Canadian businesses with a view into the thinking of their peers as they consider their own employee app strategies. The survey feedback also gives mobile worker app providers a statistically reliable look at the Canadian market as a whole--its needs, its selection criteria, preferred partners, deployment plans, etc.

Canadian wireless carrier activities in this sector are profiled. Potential growth opportunities for app providers are defined and discussed.

Mobile worker apps are also called Business-to-Employee (B2E) software applications. These apps allow employees real-time anywhere access to and exchange of business information, collaboration and guidance. Canadian companies justify their growing investment in these software apps with expectations of increased employee productivity and more efficient business processes.

After lagging in earlier years, the 2018 Frost & Sullivan Enterprise Apps Survey reveals a strong and growing mobile worker apps presence within Canadian businesses. The Canadian app customer is confident in the choices it has been making, with the vast majority believing their mobile worker app strategies are at least keeping even with those of their peers. A high percentage of these companies expect to deploy new B2E (business to employee) applications over the coming months. The challenge for mobile worker app providers is to be on the customers' short list of possible purchases. To do so, providers need to take the customers' partner and app selection criteria seriously, including recognizing voids in their current portfolios.

Major challenges for mobile worker app providers include: 1) Addressing the major adoption barrier for Canadian customers, which is the continued concern regarding data security, 2) Determining when and how to incorporate new technologies into product and portfolio, and 3) Selecting the right partners or acquisition targets in order to improve capabilities and/or open up new markets.

Reseller partners (especially the Canadian wireless carriers) are challenged to reevaluate their current mobile worker app portfolios in light of the positive, market-savvy responses that Canadian businesses gave in the Frost & Sullivan survey. The criteria used by businesses to evaluate potential mobility partners and apps have sharpened and should provide strong guidance regarding products, support services, and marketing messaging.

Table of Contents

Key Findings

Survey Research Objectives

Canada Respondents Profile

Definition of Mobile Business Applications

Percent of Canadian Employees Using Company-approved or Company-provided Mobile Apps

Users of Mobile Worker Apps, by Title

Current and Planned Deployment of Mobile Software Applications for Employees

Pros for Providing Mobile Apps to Employees

Cons Against Providing Mobile Apps to Employees

Mobile Worker App Strategy Compared to Competitors’

Employee Use of Unauthorized Mobile Apps

Employee Use of Unauthorized Mobile Apps (continued)

Application Metrics Tracked

Current and Planned Usage of Enterprise Mobility Management Platform

Barriers to Enterprise Mobility Management

Key Parties in the Mobile App Decision Process

Preferred Strategic Partners

Partner Selection Criteria

Preferred Type of Mobile Business App

App Selection Criteria

Cloud vs. On-premise Mobile Apps Implementation

Barriers to Cloud-based Mobile Apps

Major Mobile Apps Being Used Today

Tactics to Encourage App Usage

Value of Tracking on Single Portal

Deployment/Plans for Smart Glasses

Deployment/Plans for Smart Watches

Deployment/Plans Regarding Artificial Intelligence in Mobile Workforce Management (MWM) Solutions

Deployment/Plans Regarding Artificial Intelligence in Mobilized Sales Force Automation (MSFA) Solutions

Competitive Assessment

Current Canada Carrier Mobile B2E Portfolios

Transformation in the Mobile Worker Application Industry

Bell (Canada)

Rogers

TELUS

TELUS (continued)

Growth Opportunity 1—EMM Partnerships

Growth Opportunity 2—Artificial Intelligence and Machine Learning

Growth Opportunity 3—Wearables

Growth Opportunity 4—Vertical-specific Solutions

Growth Opportunity 5—Professional Services

Strategic Imperatives for Providers of Mobile Worker Apps

The Last Word

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This study examines the Canadian Mobile Worker Apps market, focusing on the Canada responses to the Frost & Sullivan North American Enterprise Apps Survey. As such, it: • Measures the current use of, and future decision-making behavior toward, mobile worker applications • Uncovers preferences and plans around a number of related mobility topics and issues in the workplace These responses provide other Canadian businesses with a view into the thinking of their peers as they consider their own employee app strategies. The survey feedback also gives mobile worker app providers a statistically reliable look at the Canadian market as a whole--its needs, its selection criteria, preferred partners, deployment plans, etc. Canadian wireless carrier activities in this sector are profiled. Potential growth opportunities for app providers are defined and discussed. Mobile worker apps are also called Business-to-Employee (B2E) software applications. These apps allow employees real-time anywhere access to and exchange of business information, collaboration and guidance. Canadian companies justify their growing investment in these software apps with expectations of increased employee productivity and more efficient business processes. After lagging in earlier years, the 2018 Frost & Sullivan Enterprise Apps Survey reveals a strong and growing mobile worker apps presence within Canadian businesses. The Canadian app customer is confident in the choices it has been making, with the vast majority believing their mobile worker app strategies are at least keeping even with those of their peers. A high percentage of these companies expect to deploy new B2E (business to employee) applications over the coming months. The challenge for mobile worker app providers is to be on the customers' short list of possible purchases. To do so, providers need to take the customers' partner and app selection criteria seriously, including recognizing voids in their current portfolios. Majo
More Information
No Index No
Podcast No
Author Jeanine Sterling
Industries Information Technology
WIP Number 9ABE-00-39-00-00
Keyword 1 Mobile Worker Applications
Is Prebook No
GPS Codes 9657,9705-C1,9755-C4,9838-C1