OTT Video and TV Everywhere

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Traditionally, server-side ad insertion has been aimed at tackling the problems of ad blocking and device fragmentation. Advances in technology are now emphasising the importance of ad stitching for live and catch up TV. Client-side ad SDKs have grown in sophistication while the platforms they run have become more capable, and the transition to nat...

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Digital Rights Management (DRM) and Encrypted HLS are the most commonly used content protection technologies today. Both approaches have a strong track record in terms of securing proprietary content. However, content owners/providers that are focused on streaming media are  more likely to be interested in Encrypted HLS as it is simpler and less e...

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As major content owners/distributors continue to bring more of their content delivery in-house, third-party CDN providers are being affected. In the case of Akamai, the key reason for the slowdown in traffic and revenue growth was a result of Apple, Microsoft, and Facebook moving a larger percentage of their traffic to their in-house delivery netwo...

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The North American Residential Multichannel Video Tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data—delivered by country, technology, and company—includes subs...

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01 Jun 2016  |  Global

Global Online Video Platforms Market

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across t...

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04 May 2016  |  North America

Over-the-top (OTT) Video Services Market in Latin America, Forecast to 2021

Focus on Diversity of Content, Easy-to-use Interfaces and High Quality Product Delivery as Subscriber Numbers Set to Skyrocket

Over-the-top (OTT) video services is considered a complementary entertainment option and is already widespread in Latin America; however, this industry still has growth opportunities, driven by the desire for a cheap service that is available anytime, anywhere, and on any device such as notebooks, tablets, smartphones, smart TVs, and gaming console...

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The North American Residential Multichannel Video Tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data—delivered by country, technology, and company—includes subs...

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18 Mar 2016  |  Global

Global Video On-demand Services Market, Forecast to 2020

Transforming TV Industry to Push Subscription Growth across Cable, DTH/Satellite, Internet and IPTV Segments

The global market for Internet video on-demand (VOD) services was both vibrant and dynamic in 2014 and 2015. With the rising number of cord cutters, shavers, and nevers; increasing broadband penetration; and the connected devices boom, Internet VOD is becoming the content consumption platform of choice for audiences worldwide. This study examines t...

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02 Mar 2016  |  North America

Image Delivery Challenges for Content Delivery Networks (CDNs) on iPhone 6 and iPhone 6 Plus

CDNs Struggle to Deliver Sharper Images over the Last Mile for iPhone 6 and iPhone 6+ and Other New Devices, or Risk Losing Out

Since their launch, content owners have raised concerns over how the iPhone 6 and 6+ have made it harder for some CDNs to deliver their content to these devices with good quality. Apple’s new phones challenge CDNs by creating a perfect storm of significantly larger images and a non-negotiable requirement to deliver images generated on the fly eve...

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15 Feb 2016  |  South Asia, Middle East & North Africa

Over the Top (OTT) Video Market in India, 2015

Competitive Intensity Escalates in High Growth Market, User Experience and Variety of Content is Key to Success

Special Price: $750 (Limited Period Only)\ \ India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 m...

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Showing 21-30 of 33