SMAC Market Research Reports

  1. 11 Nov 2016  |  North America  |  Market Research

    Twitter’s NFL Stream Challenged by Lack of Engagement and Profitable Business Model

    For the forseeable future, the NFL will not go much beyond experimenting with live streaming on platforms like Twitter.

    Despite some of the positive commentary about the quality of Twitter's NFL live stream, there has been much less discussion about the user interface experience or the fact that Twitter can’t cover its licensing costs via any advertising model. What Twitter is doing with the NFL games is interesting, but it lacks engagement and is a loss leader fo...

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  2. 19 Aug 2016  |  Africa  |  Market Research

    Disruptive Big Data Applications in South Africa

    Assessing the Use of Big Data Solutions in Local Industries

    Although South Africa is in a nascent phase regarding the adoption of Big Data technologies, industries have begun implementing Big Data solutions for improved operational processes and to find new business opportunities. The key driving forces behind Big Data discussed in this analysis include increased connectivity and Internet usage, for both mo...

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  3. 20 Jul 2016  |  North America  |  Market Research

    Brazil and Mexico Mobile Device Management Market

    As Mobility Continues to Grow, so do Opportunities in MDM

    The Brazilian and Mexican mobile device management (MDM) market reached $45.8 million in revenue in 2015. The Latin American market is in a nascent phase compared to other regions such as North America and Europe, presenting opportunities for new entrants, investments, mergers and acquisitions (M&As), and for existing integrators to increase their ...

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  4. 09 May 2016  |  Africa  |  Market Research

    African Cloud Computing Market Outlook

    Strategic Partnerships Between International Cloud and Local ICT Providers Increases, BFSI Offers Highest Growth Potential in South Africa, Kenya, and Nigeria

    This research service provides an analysis of the cloud services market across Africa. The market trends in the key African markets of South Africa, Kenya, and Nigeria are analyzed and compared with global trends. This research service includes company profiles of leading cloud providers in the 3 countries and the strategies they employ. This resea...

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  5. 20 Apr 2016  |  North America  |  Market Research

    Big Data and Analytics in Customer Service, 2016

    Analytics Emerges as Fastest Growing Segment of Customer Contact, Redefines Company Engagement with Customers

    The Big Data and Analytics market is diverse, with hundreds of solution providers in varying segments, but until recently the practical application of Big Data within customer contact was marginal at best. This is now changing as analytics is the fastest growing segment of customer contact, and the key driver in transforming the way companies enga...

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  6. 11 Mar 2016  |  North America  |  Market Research

    Cloud-Enabling Enterprise Resource Planning (ERP) Overview

    Cloud ERP System Providers to Leverage Demand for Agile, Feature-rich, OPEX Pricing Models

    Cloud ERP has emerged as an agile, dynamic, flexible, cost effective, and swift-to-implement alternative to traditional legacy on-premise ERP software. Cloud ERP systems are still maturing, however, and as a result they have not been fully embraced by the market. But the signs clearly point to more cloud ERP development, adoption, and growth goin...

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  7. 05 Feb 2016  |  North America  |  Market Research

    Mobile Content Acceleration Services, 2016

    Tremendous Potential for Mobile Delivery Networks, Reflected in Kwicr's Success Story

    The demand for protocol manipulation technologies that impact the quality of delivery for streaming content is increasing. However, mobile broadband performance is a problem, as poor quality delivery is the key reason consumers give up on apps and streaming content. To address this issue, Kwicr launched its mobile delivery network to manage mobile ...

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  8. 05 Feb 2016  |  North America  |  Market Research

    Convergence of Video Publishers and Data-driven Approaches

    Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI

    In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of...

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  9. 05 Feb 2016  |  North America  |  Market Research

    Enterprise Cloud Networking Vendor Strategies

    Future to be Shaped by Tussle between Internet-based Content Delivery Network (CDN) Vendors and Incumbent Cloud Networking Providers

    Due to the substantial growth prospects within the content delivery industry, CDN providers are continuously looking at opportunities to broaden market boundaries and offer new and unique value propositions to their customers. One of the interesting ways in which some providers have diversified recently is by looking to get behind the firewall for ...

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    Special Price $1,125.00 save 25 %