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Consumer Perceptions and Preferences of the Latest Digital Technologies, North America, 2018
Consumer Perceptions and Preferences of the Latest Digital Technologies, North America, 2018
Learn Critical Success Factors to Gain a Competitive Advantage in a Disruptive Digital Industry
05-Nov-2018
North America
$6,000.00
Special Price $4,500.00 save 25 %
Description
A great deal is changing in the digital world when it comes to communications services. Is your company ready for the next generation of technologies, buyers, and megatrends? The rapid growth of new delivery models, contemporary content, and advertising mechanisms is waking up the traditional players. Technologies such as Siri, Google Home, and Alexa are setting the stage for a voice-driven world. Artificial intelligence and augmented reality will enhance our ability to gather information, communicate with others, and make better decisions. There will be a continued debate around level of security and privacy versus convenience. The one trend that is certain is that consumers are driving the technologies that are being developed in the business world. That's why this study is important for all technology vendors to read and utilize.
Frost & Sullivan aims to:
• Monitor the status and consumer perceptions of the latest digital trends
• Assess the current and future use of consumer communications technologies
• Evaluate factors that drive investments in communications technologies
• Gauge IT and communications trends
• Understand consumer preferences
A few quotes for the press release:
• Improving customer service may be one of the best ways to differentiate in an intensely competitive market.
• Consumers who are 25 to 44 years old are the most likely to acquire new features and services.
• Wireless/cellular providers with the best network coverage and performance will win customers. The ability to access the internet, live streaming, and voice calls anytime and anywhere is the holy grail of consumer communications.
• Understanding the different needs and requirements of younger versus older age groups is critical for success in an era where consumers want on-demand, personalized solutions.
• Technologies and features that provide conveniences that are valuable enough for consumers to forgo privacy will be the ones that are highly successful.
Research Scope
The overall research objective is to measure the current use and future decision making behavior toward information technology and telecom in the consumer industry, specifically: Connected home, social media, landline phone service, wireless / cellular phone service, subscription television service (cable, IPTV, or satellite), internet access service, home electronics maintenance (set top boxes, DVR, modem), live video streaming service (Sling TV, DirecTV Now, CBS All Access), augmented reality, and big data and analytics.
Table of Contents
Research Objectives
Survey Methodology
Sample Composition
Sample Composition (continued)
Types of Services Households Subscribe to at their Main Residence
Strategic Imperatives for Success and Growth
Summary of Key Findings—Consumer Services
Summary of Key Findings—Newer Technologies
Summary of Key Findings—Newer Technologies (continued)
Level of Importance of Communications Services
Purchases by Bundle Vs. Separate Services
Monthly Spending on Bundled Services
Monthly Spending for Separate Services
Level of Satisfaction with Landline Services
Companies Used for Landline Services
Companies Used for Landline Services (continued)
Level of Satisfaction with Internet Access Service Features
Companies Used for Internet Access Service
Companies Used for Internet Access Service (continued)
Internet Access Speeds
Interest in Increasing Internet Speeds
Level of Satisfaction with Wireless Cellular Service Features
Companies Used for Wireless/Cellular Service
Companies Used for Wireless/Cellular Service (continued)
Decision Making Factors When Selecting Wireless/Cellular Service Provider
Likelihood of Switching from Current Wireless/Cellular Service Provider
Company of Choice When Switching from Existing Wireless/Cellular Service Provider
Brand of Cell Phone Currently Used
Decision Making Factors When Selecting Wireless/Cellular Phones
Level of Satisfaction with Cell Phone Features
Likelihood of Replacing Current Wireless/Cellular Phone
Company of Choice When Replacing Cell Phones
WiFi Connection Preference
Interest in Buying WiFi Service if Available
Type of Subscription Plan
Type of Data Plan Subscription
Percent of Respondents Whose Unused Data Rolls Over
Level of Satisfaction with Subscription Television Services
Level of Satisfaction with Live Video Streaming Services
Top Providers of Subscription Television Service
Top Providers of Subscription Television Service (continued)
Top Providers of Live Streaming Service
Percent of Respondents that have a Basic TV Package
Percent of Respondents Interested in a Voice, Video, and Wireless Package
Willingness to Switch from TV Services to Video Over Internet
Where Consumers Watch Video Streaming Over the Internet
Top Reasons Consumers Watch Streaming Video Over the Internet
Devices Used to Stream Video Over the Internet
Services Used to Stream Video Over the Internet
Monthly Spending on Streaming Services
Suppliers of Communications Hardware Maintenance
Monthly Cost of Communications Hardware Maintenance
Percent of Respondents with Smart Home/Connected Home Installations
Factors Deterring a Smart Home/Connected Home Installation
Percent of Respondents Interested in a Connected Home Package
Willingness to Pay a Monthly Cost for a Connected Home Package
Percent of Respondents with a Home Health-monitoring Network
Interest in Smart Health Monitoring Devices and Services
Percent of Respondents with Home Data Network Installations
Number of Devices Connected to Home Data Networks
Smartphone Used to Control Home Appliances or Monitor Security Systems
Number of Control or Monitoring Apps on Smartphones
Interest in Smart Devices
Intelligent Assistants Penetration
Information Provided by Intelligent Assistants
Demand for Intelligent Assistants
Interest in Products or Services
Services Accessed Online for Personal Use
Time Spent Online by Activity
Sites Accessed for Social Networking
Parental Control Software Usage
Parental Control Software Used in Mobile Devices
Parental Control Software Used in Desktops/Laptops
Concerns around Consumer Information Collection on Web Sites
Actions Taken to Preserve In-Store Privacy
Comfort Level with Automotive IoT Data Sharing
Awareness of Augmented Reality
Level of Interest in Augmented Reality
Awareness of Oculus Rift and Microsoft Hololens
Level of Interest in Oculus Rift and Microsoft Hololens
Level of Education
Sex
Number of Phones in Household
Work from Home
Multi-dwelling Units
Source of Communications Services
Marital Status
Own Vs. Rent Home
Age of Children in Household
Employment Status
Race
The Last Word—Three Big Predictions
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Popular Topics
| No Index | No |
|---|---|
| Podcast | No |
| Author | Alpa Shah |
| Industries | Telecom |
| WIP Number | 9ABC-00-19-00-00 |
| Is Prebook | No |
| GPS Codes | 9655,9705-C1,9846-63 |