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Disney Mobile Are Todays OSSs Up to the MVNO Challenge?
Disney Mobile Are Todays OSSs Up to the MVNO Challenge?
RELEASE DATE
12-May-2006
12-May-2006
REGION
North America
North America
Research Code: D563-00-06-00-00
SKU: IT02766-NA-MR_16129
$2,450.00
In stock
SKU
IT02766-NA-MR_16129
Description
At the CTIA conference in April 2006, Disney announced the launch of its new Disney Mobile wireless service. Disney is creating a Mobile Virtual Network Operator (MVNO) business targeted at families and, more specifically, children between the ages of 8-14 whose parents want the safety and convenience of a cell phone with ultimate control over content and usage. Disney Mobile is capitalizing on its premier brand, not just by offering content, but by becoming a wireless service provider.
Table of Contents
Introduction
The Making of the Disney MVNO
How Does This Operate?
Critical Factors
Obstacles
Stratecast Partners -The Last Word
About Stratecast Partners
Related Research
Popular Topics
At the CTIA conference in April 2006, Disney announced the launch of its new Disney Mobile wireless service. Disney is creating a Mobile Virtual Network Operator (MVNO) business targeted at families and, more specifically, children between the ages of 8-14 whose parents want the safety and convenience of a cell phone with ultimate control over content and usage. Disney Mobile is capitalizing on its premier brand, not just by offering content, but by becoming a wireless service provider.
| No Index | Yes |
|---|---|
| Podcast | No |
| WIP Number | D563-00-06-00-00 |
| Is Prebook | No |