Disney Mobile  Are Todays OSSs Up to the MVNO Challenge?

Disney Mobile  Are Todays OSSs Up to the MVNO Challenge?

RELEASE DATE
12-May-2006
REGION
North America
Research Code: D563-00-06-00-00
SKU: IT02766-NA-MR_16129

$2,450.00

Special Price $1,837.50 save 25 %

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SKU
IT02766-NA-MR_16129

$2,450.00

$1,837.50 save 25 %

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Description

At the CTIA conference in April 2006, Disney announced the launch of its new Disney Mobile wireless service. Disney is creating a Mobile Virtual Network Operator (MVNO) business targeted at families and, more specifically, children between the ages of 8-14 whose parents want the safety and convenience of a cell phone with ultimate control over content and usage. Disney Mobile is capitalizing on its premier brand, not just by offering content, but by becoming a wireless service provider.

Table of Contents

Introduction

The Making of the Disney MVNO

How Does This Operate?

Critical Factors

Obstacles

Stratecast Partners -The Last Word

About Stratecast Partners

Related Research
At the CTIA conference in April 2006, Disney announced the launch of its new Disney Mobile wireless service. Disney is creating a Mobile Virtual Network Operator (MVNO) business targeted at families and, more specifically, children between the ages of 8-14 whose parents want the safety and convenience of a cell phone with ultimate control over content and usage. Disney Mobile is capitalizing on its premier brand, not just by offering content, but by becoming a wireless service provider.
More Information
No Index Yes
Podcast No
WIP Number D563-00-06-00-00
Is Prebook No