Strategy for Marketing IP VPN Solutions to Small Retailers

Strategy for Marketing IP VPN Solutions to Small Retailers

RELEASE DATE
21-Jul-2006
REGION
North America
Research Code: A314-00-2B-00-00
SKU: IT02551-NA-MR_15914
$4,950.00
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SKU
IT02551-NA-MR_15914
$4,950.00
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Description

Based on use and application trends in this market, IP solutions (public IPsec VPN and private MPLS) have, on paper, an upper hand in terms of best overall capability, operational simplicity, and, importantly, a lower total cost of ownership (TCO). Nevertheless, the actual state of small retailer networking is far from this point, both from the perspective of network solutions currently employed and the solutions being touted by the NSPs.

Table of Contents

Executive Summary

Introduction: Is the Small Retailer Worth the Effort?

State of Small Retailer Networking

Why Bother With an IP VPN

The Marketing Strategy—What is a Relationship Worth?

Getting to the Right Selection

Network Technology Considerations

Stratecast Partners - The Last Word

About Stratecast Partners

Related Research
Based on use and application trends in this market, IP solutions (public IPsec VPN and private MPLS) have, on paper, an upper hand in terms of best overall capability, operational simplicity, and, importantly, a lower total cost of ownership (TCO). Nevertheless, the actual state of small retailer networking is far from this point, both from the perspective of network solutions currently employed and the solutions being touted by the NSPs.
More Information
No Index Yes
Podcast No
WIP Number A314-00-2B-00-00
Is Prebook No