X-Factor Head-to-Head: Google vs. Yahoo!

X-Factor Head-to-Head: Google vs. Yahoo!

RELEASE DATE
03-Sep-2007
REGION
North America
Research Code: D543-00-57-00-00
SKU: IT02695-NA-MR_16058
$4,950.00
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SKU
IT02695-NA-MR_16058
$4,950.00
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Description

In this study, we will look more closely at Google and Yahoo! as they are the most similar in terms of target audience and revenue base of X-Factor companies. First and at the foundation of our analysis, we will use the methodology and metrics developed in The X-Factor Threat to evaluate X-Factor companies. Second, we will provide a head-to-head comparison between Google and Yahoo! Finally, we will describe the strengths and vulnerabilities that both companies face going forward.

Table of Contents

Introduction

Strategic Superstars

Summary of Google and Yahoo! Strengths and Vulnerabilities

Appendix: Evaluating Marketing Strength & Marketing Impact

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Related Research
In this study, we will look more closely at Google and Yahoo! as they are the most similar in terms of target audience and revenue base of X-Factor companies. First and at the foundation of our analysis, we will use the methodology and metrics developed in The X-Factor Threat to evaluate X-Factor companies. Second, we will provide a head-to-head comparison between Google and Yahoo! Finally, we will describe the strengths and vulnerabilities that both companies face going forward.
More Information
No Index Yes
Podcast No
WIP Number D543-00-57-00-00
Is Prebook No