Insight - Multi-channel Marketing

Insight - Multi-channel Marketing

RELEASE DATE
29-Aug-2005
REGION
North America
Research Code: 6A03-01-00-00-00
SKU: IT02479-EU-MR_15842

$495.00

Special Price $371.25 save 25 %

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SKU
IT02479-EU-MR_15842

$495.00

$371.25save 25 %

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Description

Organizations are looking to be more effective in reaching their target customers. The old methods of untargeted, shotgun advertising not longer work. How do companies approach marketing clients with multiple channels to choice from? Which work best and how should they be integrated. This Insight covers each of these topics along with recommendations to end users.

Table of Contents

Introduction and Advantages

  • Introduction and Definitions
  • Advantages and Challenges
  • One Face to the Customer

Investment Trends and Guidelines

  • Investment Trends
  • Cross-Sell and Up-sell Guidelines

Recommendations for Enterprises

  • Recommendations
Organizations are looking to be more effective in reaching their target customers. The old methods of untargeted, shotgun advertising not longer work. How do companies approach marketing clients with multiple channels to choice from? Which work best and how should they be integrated. This Insight covers each of these topics along with recommendations to end users.
More Information
No Index Yes
Podcast No
WIP Number 6A03-01-00-00-00
Is Prebook No