Integrating Social Media into CRM

Strategies and Tactics for Incorporating Social Comments and Influence into Customer Value

Regular Price: USD 1,500

Special Price USD 1,275

15% OFF

* Required Fields

Regular Price: USD 1,500

Special Price USD 1,275

PAY BY INVOICE

Be the first to review this product

The growth of social media is shaking up corporate customer relationship management (CRM) strategies. It is prompting firms to reconsider the customer referral value component in customer value as it allows customers to expand their social networks beyond their immediate circles of family, friends, colleagues, neighbors, and acquaintances. Companies must then apply tools like social network analysis and social influence scoring to measure and assess social impact on CRV and ultimately CV, or “Social CRM” in their CRM strategies.

Table of Contents

Integrating Social Media into CRMAnalysis of Integrating Social Media into CRMOverview




Related Research

Release Date : 24-Aug-17

Region : North America

Release Date : 22-Dec-2015

Region : North America

Release Date : 25-Sep-2015

Region : North America

Release Date : 23-Sep-2015

Region : North America

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.