Integration of Connected Farming Solutions is Driving Telematics Adoption in the Agricultural Machinery Sector

Integration of Connected Farming Solutions is Driving Telematics Adoption in the Agricultural Machinery Sector

Small and Large Farmers are Able to Implement Telematics with Government-Subsidized Machinery and OEM Offerings

RELEASE DATE
04-Feb-2021
REGION
Global
Research Code: K552-01-00-00-00
SKU: AU02132-GL-MT_25228

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Description

Connectivity solutions in farm equipment are gaining significance due to implementation-related benefits. Cost savings from vehicle maintenance, the proactive detection of potential failures in operations, theft protection, location services, implement control and automation, and performance tracking are some of the key elements of connectivity solutions in farm equipment. With the COVID-19 pandemic creating the need to monitor operator health, there has arisen a need for telematics solutions that can track the health and the behavior of farm equipment operators. The pandemic has also necessitated the modernization of global farming to cope with labor shortages and the disruption of farming operations. OEMs and telematics providers are forming collaborations and working with local participants across the world to establish their presence and effectively introduce their products in international markets. Custom equipment is being tested and deployed in countries such as India to make usage more economical and profitable for farm owners. Sensor technology, IoT, and data analytics are critical to gathering data about equipment, field conditions, crop health, and other factors, which are crucial input in terms of farm management. The automation of implements using robotic technology such as artificial intelligence (AI) and machine learning (ML) is gaining popularity over full autonomous operations as the latter involves more aggressive testing before deployment. Technology will help to holistically achieve the desired produce and enable greater efficiency and profitability for farming communities.

This Frost & Sullivan research service offers insight into the various technologies available for modern agriculture; it also studies the employment of technology in agricultural equipment and the operational benefits that can be availed. The study analyzes key market participants and OEMs and offers a benchmarking of key participants in the farm equipment and connected technology industries in farming. Details pertaining to the various trends in the global farm equipment telematics industry, market drivers and restraints, guidelines to effectively participate in the global connected farm equipment market, and growth insights to cope with competitors are provided for readers.

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Farm Equipment Telematics Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

Key Technology Features in Connected Farm Equipment

Revenue Market Share—OEMs and Telematics Suppliers

Connectivity in Farm Equipment—Roadmap

Connected Farm Equipment—Technology Demand Trends

OEMs and Telematics Providers—Solutions and Services Offered

Digitalization of Services: Case Study—John Deere

Competitive Benchmarking of OEM Connected Solutions

Competitive Benchmarking of Telematics Suppliers’ Solutions

OEM Profile—John Deere

OEM Profile—CNH Industrial

Telematics Company Profile—Trimble Ag

Telematics Company Profile—Raven Industries

Digitalization of Services—OEMs versus Third-party Telematics Suppliers

Business Models Created by Telematics in Agriculture

Connected Farm Equipment Market, Scope of Analysis

Farm Equipment Segmentation

Key Competitors in the Connected Farm Equipment Market

Key Competitors in the Connected Farm Equipment Market (continued)

Key Growth Metrics—Connected Farm Equipment Market

Distribution Channels—Connected Farm Equipment Market

Growth Drivers—Connected Farm Equipment Market

Growth Driver Analysis—Connected Farm Equipment Market

Growth Restraints—Connected Farm Equipment Market

Growth Restraint Analysis for the Connected Farm Equipment Market

Forecast Assumptions—2019–2027

Total Addressable Market—Unit Shipment Forecast by Equipment Type

Total Addressable Market—Telematics Unit Shipment Forecast by Equipment Type

Tractors’ Unit Shipment Forecast by Region—Global

Tractors’ Telematics Unit Shipment Forecast by Region—Global

Combines’ Unit Shipment Forecast by Region—Global

Combines’ Telematics Unit Shipment Forecast by Region—Global

Unit Shipment Forecast Analysis—Global

Pricing Trends and Forecast Analysis—Global

Competitive Environment

Revenue Market Share—OEMs and Telematics Suppliers

Growth Opportunity 1: OEM Mergers and Acquisitions and Collaborations with Technology Providers for a Comprehensive Product/Solution Portfolio, 2020

Growth Opportunity 1: OEM Mergers and Acquisitions and Collaborations with Technology Providers for a Comprehensive Product/Solution Portfolio, 2020 (continued)

Your Next Steps

Why Frost, Why Now?

OEM Profile—Mahindra & Mahindra Ltd.

OEM Profile—AGCO

OEM Profile—KUBOTA Corporation

Telematics Company Profile—Ag Leader

Telematics Company Profile—Sierra Wireless

Telematics Company Profile—TELTONIKA

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Connectivity solutions in farm equipment are gaining significance due to implementation-related benefits. Cost savings from vehicle maintenance, the proactive detection of potential failures in operations, theft protection, location services, implement control and automation, and performance tracking are some of the key elements of connectivity solutions in farm equipment. With the COVID-19 pandemic creating the need to monitor operator health, there has arisen a need for telematics solutions that can track the health and the behavior of farm equipment operators. The pandemic has also necessitated the modernization of global farming to cope with labor shortages and the disruption of farming operations. OEMs and telematics providers are forming collaborations and working with local participants across the world to establish their presence and effectively introduce their products in international markets. Custom equipment is being tested and deployed in countries such as India to make usage more economical and profitable for farm owners. Sensor technology, IoT, and data analytics are critical to gathering data about equipment, field conditions, crop health, and other factors, which are crucial input in terms of farm management. The automation of implements using robotic technology such as artificial intelligence (AI) and machine learning (ML) is gaining popularity over full autonomous operations as the latter involves more aggressive testing before deployment. Technology will help to holistically achieve the desired produce and enable greater efficiency and profitability for farming communities. This Frost & Sullivan research service offers insight into the various technologies available for modern agriculture; it also studies the employment of technology in agricultural equipment and the operational benefits that can be availed. The study analyzes key market participants and OEMs and offers a benchmarking of key participants in the farm equipment and connected technology industries in farming. Details pertaining to the various trends in the global farm equipment telematics industry, market drivers and restraints, guidelines to effectively participate in the global connected farm equipment market, and growth insights to cope with competitors are provided for readers.
More Information
No Index No
Podcast No
Author Guruguhan Nataraj
Industries Automotive
WIP Number K552-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9B01-A6,9963-A6,9694