Into the LAN- The Integrated LAN/WAN Services Opportunity

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Table of Contents

Into the LAN- The Integrated LAN/WAN Services Opportunity, Executive SummaryExecutive SummaryExecutive SummaryInto the LAN- The Integrated LAN/WAN Services Opportunity, IntroductionRationale behind the conceptRationale Behind the ConceptDefinitions and UnderstandingDefinitions and UnderstandingChallenges in the Current EnvironmentChallenges in the Current EnvironmentService Provider Fit and OpportunitiesService Provider Fit and OpportunitiesMarket Drivers and RestraintsMarket DriversMarket RestraintsInto the LAN- The Integrated LAN/WAN Services Opportunity, Market SegmentationMarket SegmentationIdentification of Key Target CustomersInto the LAN- The Integrated LAN/WAN Services Opportunity, Marketing StrategyMarket PotentialMethodologyMarket PotentialValue PropositionPricing ApproachMaximising Economic Returns over Customer LifecycleRisk Assessment and ManagementInto the LAN- The Integrated LAN/WAN Services Opportunity, Competitive StructureCompetitive StructureCompetitive StructureMain Players in Integrated LAN/WAN marketCable & WirelessBT Global ServicesEquantCOLT TelecomInfonetIBMInto the LAN- The Integrated LAN/WAN Services Opportunity, Conclusions and RecommendationsConclusionsConclusionsRecommendationsRecommendations




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