IoT Vendor Landscape—Consumer Smartwatches


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The smart watch has emerged as the next generation of personal devices after smart phones. With technology advancements and continuous innovations, smartwatches are disrupting both the watches and the personal device industries. As 3G- and 4G-enabled smartwatches enter the market with numerous options of watch faces, consumers have a wide range of options to choose from. In the next few years, breakthroughs in voice communication, artificial intelligence, and machine learning will further enable the industry to grow. The study provides an overview of the market and technology trends in the IoT ecosystem, with detailed profiles of the leading participants.

Table of Contents

1. Executive Summary
Market Context
Market Dynamics
Market Segments
Business Models
Market Size
Lifestyle Integration
Value Proposition
2. Wearables Market—Overview
Crucial Part of the IoT Ecosystem
Complex with Multiple Industries
Adoption Increasing Across Industries
Diversity Driving Utility and Adoption
Trendsetters Experimenting
3. Smartwatches Market—Overview
Smartphone and Smartwatch Shipments Comparison, Global, 2016–2018
Percent Unit Share of Smartwatches in Other Wearables, Global, 2016–2018
Comparison with Other Watches, Global, 2015
Drivers and Restraints
Geographic Overview
Top Manufacturing Regions and Countries, Global, 2016
Participants Overview
Technology Majors
Fitness Device Makers
Traditional Watchmakers
High-end Fashion Brands
Innovative Approaches
Porter’s Competitive Analysis
Intensity of Rivalry
Suppliers’ Bargaining Power
Threat of Substitutes
Buyers’ Bargaining Power
Threat of New Entrants
Market Activity—Busy 2015–2016 Setting the Precedent
New Competitors
New Business Models
Smartwatches—What’s in Store?
4. Smartwatch Technology
The ‘Smart’ Factor
Screens—Clear Display & Touch Enabled
Development Platforms & OS
Technology—The Next Steps
5. Vendor Profiles
Key Smartwatch Vendors—Comparison
Company Profile
Apple Inc.
ASUSTeK Computer Inc.
Casio Computer Co. Ltd.
Garmin Ltd.
Huawei Technologies Co. Ltd.
Intel Corporation
LG Corp
Motorola Solutions Inc.
Sony Corporation
Tag Heuer S.A.
6. The Last Word
Conclusions and Future Trends
Legal Disclaimer
7. The Frost & Sullivan Story
The Journey to Visionary Innovation
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy

List of Figures & Charts

1. Smartwatches Market: Smartphone and Smartwatch Shipments Comparison, Global, 2016–2018
2. Smartwatches Market: Percent Unit Share of Smartwatches in Other Wearables, Global, 2016–2018
3. Smartwatches Market: Comparison with Other Watches, Global, 2015
4. Smartwatches Market: Top Manufacturing Regions and Countries, Global, 2016

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.