Is There a Need for PPE Product Differentiation for Developing Economies?

Small Degree of Differentiation at Affordable Pricing is the Way Forward

  • Research Code : NE63-01-00-00-00
  • SKU : PP00030-GL-MR_00428
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  • Release Date : 14-Aug-2014
  • Region : Global
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As developed markets mature in PPE uptake and consumption, developing economies hold a huge untapped market potential. This market insight emphasizes the importance of developing economies as a source of growth for global PPE manufacturers and assesses the need for product differentiation for developing economies. Drivers and restraints for the globalization of PPE market are also outlined. The study analyzes key expectations of customers in developing economies from global brand manufacturers, which forms the basis of PPE product differentiation. Product differentiation is also discussed as a global perspective, and strategies for product differentiation are outlined and mapped for success in specific PPE product markets.

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