Janrain: Laying a Secure Foundation for Identity Management and Customer Engagement

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Whether consumers decided they wanted more personalized services, or online retailers and content companies convinced them that they did, the digital economy is now at a place where personalization is the assumed goal. To get there, enterprises need to know much more about their customers. In turn, customers and potential customers (end users) must be clear about what they want. A management entity must clearly state the rules for engaging in a manner that gives both parties what they want, and then enforce those rules. Companies bringing Customer Identity and Access Management (CIAM) solutions to market are staking their claim to be this entity.This Stratecast report focuses on Janrain’s approach to providin

Table of Contents

Janrain: Laying a Secure Foundation for Identity Management and Customer EngagementOSSCS 18-12IntroductionA Confident ArbiterJanrain's Go-to-Market StrategyA Closer Look into the Janrain PlatformSocial InsecurityTurning the Tables with Scoped AccessStratecast - The Last WordAppendixAbout ODAMAbout StratecastAbout Frost & Sullivan

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