Kenya ICT Outlook, 2017

Improved Access to Innovative Technologies will Shape the Digital Transformation

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The study aims to analyze and forecast the Kenya ICT (Information and Communication Technologies) market outlook for 2017.

Research Scope:

ICT sector analysis (Telecommunications, Broadcasting, Data Center, Cloud, IT Services, BPO Services, Internet of Things (IoT), and Big Data Analytics)

Market trends (Regulations/mandates, Macroeconomic, technological developments, Partnerships, Acquisitions) Regional trends (Kenya)

Highlights growth opportunities that will be created by ICT providers across the various sectors

Highlights potential business models across telecommunications, broadcasting, data center, cloud, IT services, and BPO services sectors

ICT service providers' future focus on infrastructure, technologies, services, and business models, and 2017 growth/revenue analysis for ICT service providers

Market Measurements are analyzed for the year of 2016 and 2017- Kenyan ICT market snapshot; fixed-line, mobile, internet/data, broadband, mobile money penetration; and 2016-2017 growth rate sector-wise. An extensive list of start-ups to watch out for in 2016 is discussed in detail followed by disruptors in the ICT industry.

Strategies, growth analysis, competitive landscape, and future focus are discussed for IT service providers (Seven Seas Technologies, IBM, Tech Mahindra, Oracle, etc.), and telecommunications providers (Safaricom, Liquid Telecom, Airtel, Orange, etc.) pertaining to 2016. The base year for the study is 2016, with 2017 as forecast period.

Key Questions This Study Will Answer:

•     What are the top predictions and key market trends that will drive the various sectors of the ICT market in 2017? What will be their impacts?
•     What will be the key growth opportunities and strategic imperatives for current and potential market participants in 2017?
•     What is the total ICT market size in 2016, and how is it forecasted to grow in the year 2017?
•     What is the impact of regulatory and macro-economic trends on market growth?
•     What are the key Mega Trends, disruptive technologies, and potential business models that will transform the ICT market in 2017? What will be their impacts?

Table of Contents

1. Executive Summary
Research Background
Top Predictions for 2017
Top Trends for 2017
Research Scope
Research Aim and Objectives
2016 vs. 2017 Kenya ICT Readiness Index
2017 ICT Industry PESTEL Framework—Impact Analysis
ICT Industry Revenue Snapshot
Key Technologies Transforming Enterprises
2. ICT Industry Outlook for 2017
Top ICT Industry Predictions for 2017
ICT Industry Revenue—2016 and 2017
3. Industry Outlook by Sector
2017 Market Snapshot—Telecommunications Services
2017 Market Snapshot—Broadcasting Services
2017 Market Snapshot—Data Center Services
2017 Market Snapshot—Cloud Services
2017 Market Snapshot—IT Services
2017 Market Snapshot—BPO Services
4. 2017 Key Market Trends to Watch
2017 Key Market Trends—Telecommunications Services
2017 Key Market Trends—Broadcasting Services
2017 Key Market Trends—Data Center Services
2017 Key Market Trends—Cloud Services
2017 Key Market Trends—IT Services
2017 Key Market Trends—BPO Services
5. 2017 Disruptive Technologies Outlook
2017 Outlook—Big Data Analytics
2017 Outlook—IoT
6. Competitive Analysis
Service Presence Matrix
Mobile Communications Market Share—2016 vs. 2017
7. 2017 Potential Business Models
2017 Potential Business Models
8. Role of Startups in the ICT Industry
Key Startups in the ICT Industry
Role of Startups in the ICT Industry
9. Growth Opportunities and Enterprises to Action
5 Major Growth Opportunities
Strategic Imperatives for Success and Growth
10. Mega Trends and Industry Convergence Implications
Market Overview—Impact of Mega Trends on the ICT Industry
11. Key Conclusions
Key Conclusions for 2017
Legal Disclaimer


List of Figures & Charts

1. ICT Industry: Top Predictions, Kenya, 2017
2. ICT Industry: Mega Trends Impact on ICT Industry, Kenya, 2016–2017


1. ICT Industry: ICT Readiness Index, Kenya, 2016–2017
2. Total ICT Industry: Revenue by Sector, Kenya, 2016 and 2017
3. ICT Industry: Predicted Impact of Key Markets, Kenya, 2017–2019
4. Total ICT Industry: Revenue by Sector, Kenya, 2016 and 2017
5. Telecommunications Services Market: Revenue Forecast, Kenya, 2016 and 2017
6. Telecommunications Services Market: Revenue Breakdown by Segment Forecast, Kenya, 2017
7. Telecommunications Services Market: Key Trends, Kenya, 2016–2017
8. Broadcasting Market: Revenue Forecast, Kenya, 2016 and 2017
9. Broadcasting Market: Pay TV Market Share Forecast by Technology, Kenya, 2017
10. Data Center Services Market: Revenue Forecast, Kenya, 2016 and 2017
11. Data Center Services Market: Revenue Breakdown by Segment Forecast, Kenya, 2017
12. Cloud Computing Market: Revenue Forecast, Kenya, 2016 and 2017
13. Cloud Computing Market: Revenue Breakdown by Services Forecast, Kenya, 2017
14. IT Services Market: Revenue Forecast, Kenya, 2016 and 2017
15. IT Services Market: Revenue Breakdown by Segment Forecast, Kenya, 2017
16. BPO Services Market: Revenue Forecast, Kenya, 2016 and 2017
17. BPO Services Market: Revenue Breakdown by Segment Forecast, Kenya, 2017
18. Telecommunications Services Market: Key Market Trends, Kenya, 2017
19. Broadcasting Services Market: Key Market Trends, Kenya, 2017
20. Data Center Services Market: Key Market Trends, Kenya, 2017
21. Cloud Services Market: Key Market Trends, Kenya, 2017
22. IT Services Market: Key Market Trends, Kenya, 2017
23. BPO Services Market: Key Market Trends, Kenya, 2017
24. ICT Market: Key Providers—Service Mapping and Service Presence Matrix, Kenya, 2016
25. Mobile Communications Market: Market Share, Kenya, 2016 and 2017
26. ICT Market: Potential Business Models, Kenya, 2017
27. ICT Market: Major Growth Opportunities, Kenya, 2017
28. ICT Market: Mega Trend Impact, Kenya, 2016–2017



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