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As Personal and Commercial Vehicle Sales Rise, Race to Leverage Growth Will Be a Sprint, Not Marathon
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The race for East Africa’s growth markets will be more of a sprint than a marathon. Driven by a growing middle class, improving transport infrastructure, a formalising business environment, and robust inter-regional trade and construction, Kenya's automotive sector is rapidly moving along the growth curve. In 2015, Kenya recorded its highest new vehicle sales to date, most of it from commercial vehicle sales. The rest of the market is predominantly second-hand vehicles imported from right-hand drive markets. This will change in the coming years as local assembly upturns and restrictions on second-hand imports become more commonplace. This study provides an overview of the current trends and opportunities in the Kenyan automotive sector.
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