Key Trends in the U.S. Enterprise Mobile Messaging Market

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This Frost & Sullivan strategic insight will present an analysis of the key trends in the adoption and usage of SMS as a communication mechanism across various industry verticals. Specifically, Frost & Sullivan will present estimates of messaging volumes generated largely by short code-based mobile messaging communication and marketing programs in the United States, along with associated analyses such as volume contribution by type of campaign (or usage), adoption by different vertical industries, premium versus standard rate messaging volumes, and others.

Table of Contents

Key Trends in the U.S. Enterprise Mobile Messaging Market IntroductionExecutive SummarySummary of Findings and Key ConclusionsKey Mobile Messaging TechnologiesCommon Short CodesPremium Rate SMSConnection AggregatorsEmergence of Long CodesSources and Destinations for A2P SMSMarket SegmentationU.S. A2P Mobile Messaging Market ForecastsKey Market Forecasts and AnalysisA Discussion on Revenue Shares for Mobile Messaging CampaignsConnection Aggregator Revenue OpportunityA Brief Market Share AnalysisConclusionsConclusionsKey Company ProfilesClearSky Mobile MediaHipCricketmBloxMotricityOpenMarketSybase 365Syniverse Vibes Media




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