Latin American Advanced Automotive Features Market and Optional/Standard Strategies of OEMs, Forecast to 2022

Latin American Advanced Automotive Features Market and Optional/Standard Strategies of OEMs, Forecast to 2022

ADAS, Autonomous Driving, Connectivity, and Sustainability Are the Key Themes Influencing Feature Strategies in LATAM

RELEASE DATE
30-Sep-2016
REGION
Latin America
Research Code: K126-01-00-00-00
SKU: AU01381-LA-MR_19077

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Description

Digitisation, sustainability, connectivity, smart mobility, and autonomous driving are among the key new themes reshaping original equipment manufacturers’ (OEM) DNA and strategies worldwide and in Latin America (LATAM). These themes are directly impacting future product roadmaps and vehicle developments in terms of technologies, services, and features. A focus on standard/optional feature strategies across safety; advanced driver assistant systems (ADAS); comfort; convenience; health, wellness, and wellbeing; handling and performance; and versatility and utility are key areas of OEM differentiation. This research study analyses the advanced feature strategies of the various OEMs in LATAM and discusses the features, the approach to feature strategies, and regional and vehicle segment-wise feature comparisons. The study concludes with key recommendations and Frost & Sullivan predictions.

Table of Contents

Executive Summary—Key Findings

Executive Summary—Key Findings (continued)

Top LATAM Transformational Shifts and Trends impacting Car Features

Qualitative OEM Competitive Positioning—Features in LATAM

Key Attributes Impacting Standard and Advanced Vehicle Features

OEM Focus by Feature Segment in LATAM

Qualitative Positioning of OEMs by Country and by Feature Segment

Qualitative Positioning of OEM by Country and by Feature Segment(continued)

Transitional Features as Market Differentiators

Overall LATAM Feature Package Summary

OEM Interest and Likelihood to Adopt in LATAM

Best Practice OEM Case Study—Ford and BMW

Future Vehicle Feature Opportunities in LATAM

Research Scope

Research Aim and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Key Industry Participants

Segment Definitions

Select Feature Definitions

Vehicle Segmentation

Feature Selection Strategy and Process in LATAM

OEM Strategies Influencing Feature Selection in LATAM

OEM Strategies influencing Feature Selection in LATAM (continued)

OEM Strategies influencing Feature Selection in LATAM (continued)

Presence of Features by Vehicle Segment and by Country

Presence of Features by Vehicle Segment and by Country (continued)

Presence of Features by Vehicle Segment and by Country (continued)

Presence of Features by Vehicle Segment and by Country (continued)

Presence of Features in Handling and Performance

Presence of Features in Handling and Performance (continued)

Versitality Features at the Forefront for Utility Vehicles and Pickups

Penetration Analysis of Nice-to-have and Wow Features in OEMs—Comfort, Convenience, HWW Features

Penetration Analysis of Nice-to-have and Wow Features in OEMs—Safety, Security, and ADAS Outlook and Versatility and Utility Features

Trend 1—Automotive Market Structures impacting Feature Selection

Trend 2—Feature Selection in LATAM Driven by Regulations

Trend 3—Connected Car Trends Influencing Vehicle Features

Trend 3—Connected Car Trends Influencing Vehicle Features (continued)

Trend 4—ADAS Features on the Rise in LATAM

Trend 4—ADAS Features on the Rise in LATAM (continued)

Trend 4—ADAS Features on the Rise in LATAM (continued)

Trend 5—Eco-driving Features for Better Vehicle Performance

Trend 6—Cars as an Extension of Living Spaces

Trend 7—Transitional Features as Market Differentiators and Fast-moving to Must-have Features

Trend 8—Customization and Options as a Value Add for Consumers

Trend 9—Select Customer Groups Influencing Vehicle Feature Offerings

Trend 9—Select Customer Groups Influencing the Features Offering (continued)

Key Feature Strategy by Segment—Typical Basic Segment

Key Feature Strategy by Segment—Typical Compact Vehicles

Key Feature Strategy by Segment—Typical Luxury Segment

Key Feature Strategy by Segment—Typical SUV Segment

Key Feature Strategy by Segment—Typical Pickup Segment

Key Feature Strategy by Segment—LCV

Fiat Features Matrix

Fiat—Safety, Security, and ADAS Features

Fiat—Comfort, Convenience, and HWW Features

Fiat—Comfort, Convenience, and HWW Features (continued)

Fiat—Handling and Performance Features

Fiat—Versatility and Utility Features

Ford Features Matrix

Ford—Safety, Security, and ADAS Features

Ford—Safety, Security, and ADAS Features (continued)

Ford—Comfort, Convenience, and HWW Features

Ford—Comfort, Convenience, and HWW Features (continued)

Ford—Comfort, Convenience, and HWW Features (continued)

Ford—Handling and Performance Features

Ford—Versatility and Utility Features

GM Features Matrix

GM—Safety, Security, and ADAS Features

GM—Comfort, Convenience, and HWW Features

GM—Comfort, Convenience, and HWW Features (continued)

GM—Handling and Performance Features

GM—Versatility and Utility Features

Honda Features Matrix

Honda—Safety, Security, and ADAS Features

Honda—Comfort, Convenience, and HWW Features

Honda—Comfort, Convenience, and HWW Features (continued)

Honda—Handling and Performance Features

Honda—Versatility and Utility Features

Hyundai Features Matrix

Hyundai—Safety, Security, and ADAS Features

Hyundai—Comfort, Convenience, and HWW Features

Hyundai—Comfort, Convenience, and HWW Features (continued)

Hyundai—Handling and Performance Features

Hyundai—Versatility and Utility Features

Nissan Features Matrix

Nissan—Safety, Security, and ADAS Features

Nissan—Comfort, Convenience, and HWW Features

Nissan—Comfort, Convenience, and HWW Features (continued)

Nissan—Handling and Performance Features

Nissan—Versatility and Utility Features

Renault Features Matrix

Renault—Safety, Security, and ADAS Features

Renault—Comfort, Convenience, and HWW Features

Renault—Handling and Performance Features

Renault—Versatility and Utility Features

Toyota Features Matrix

Toyota—Safety, Security, and ADAS Features

Toyota—Comfort, Convenience, and HWW Features

Toyota—Comfort, Convenience, and HWW Features (continued)

Toyota—Handling and Performance Features

Toyota—Versatility and Utility Features

VW Features Matrix

VW—Safety, Security, and ADAS Features

VW—Safety, Security, and ADAS Features (continued)

VW—Comfort, Convenience, and HWW Features

VW—Comfort, Convenience, and HWW Features (continued)

VW—Handling and Performance Features

VW—Versatility and Utility Features

Audi Features Matrix

AUDI—Safety, Security, and ADAS Features

AUDI—Safety, Security, and ADAS Features (continued)

AUDI—Comfort, Convenience, and HWW Features

AUDI—Comfort, Convenience, and HWW Features (continued)

AUDI—Handling and Performance Features

AUDI—Versatility and Utility Features

AUDI—Versatility and Utility Features (continued)

BMW Features Matrix

BMW—Safety, Security, and ADAS Features

BMW—Comfort, Convenience, and HWW Features

BMW—Handling and Performance Features

BMW—Versatility and Utility Features

Mercedes-Benz Features Matrix

Mercedes-Benz—Safety, Security, and ADAS Features

Mercedes-Benz—Comfort, Convenience, and HWW Features

Mercedes-Benz—Handling and Performance Features

Mercedes-Benz—Versatility and Utility Features

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

List of Acronyms

2014 to 2016 Topics Focal Points of LATAM Automotive and Transportation Program

Related Research
Digitisation, sustainability, connectivity, smart mobility, and autonomous driving are among the key new themes reshaping original equipment manufacturers’ (OEM) DNA and strategies worldwide and in Latin America (LATAM). These themes are directly impacting future product roadmaps and vehicle developments in terms of technologies, services, and features. A focus on standard/optional feature strategies across safety; advanced driver assistant systems (ADAS); comfort; convenience; health, wellness, and wellbeing; handling and performance; and versatility and utility are key areas of OEM differentiation. This research study analyses the advanced feature strategies of the various OEMs in LATAM and discusses the features, the approach to feature strategies, and regional and vehicle segment-wise feature comparisons. The study concludes with key recommendations and Frost & Sullivan predictions.
More Information
No Index No
Podcast No
Author Yeswant Abhimanyu
Industries Automotive
WIP Number K126-01-00-00-00
Keyword 1 Latin American Advanced Automotive Features
Keyword 2 Standard Strategies of OEMs
Keyword 3 Original equipment manufacturers DNA
Is Prebook No