Latin American Advanced Automotive Features Market and Optional/Standard Strategies of OEMs, Forecast to 2022

ADAS, Autonomous Driving, Connectivity, and Sustainability Are the Key Themes Influencing Feature Strategies in LATAM

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Digitisation, sustainability, connectivity, smart mobility, and autonomous driving are among the key new themes reshaping original equipment manufacturers’ (OEM) DNA and strategies worldwide and in Latin America (LATAM). These themes are directly impacting future product roadmaps and vehicle developments in terms of technologies, services, and features. A focus on standard/optional feature strategies across safety; advanced driver assistant systems (ADAS); comfort; convenience; health, wellness, and wellbeing; handling and performance; and versatility and utility are key areas of OEM differentiation. This research study analyses the advanced feature strategies of the various OEMs in LATAM and discusses the features, the approach to feature strategies, and regional and vehicle segment-wise feature comparisons. The study concludes with key recommendations and Frost & Sullivan predictions.

Table of Contents

Executive SummaryExecutive Summary—Key Findings Executive Summary—Key Findings (continued) Top LATAM Transformational Shifts and Trends impacting Car FeaturesQualitative OEM Competitive Positioning—Features in LATAM Key Attributes Impacting Standard and Advanced Vehicle FeaturesOEM Focus by Feature Segment in LATAMQualitative Positioning of OEMs by Country and by Feature SegmentQualitative Positioning of OEM by Country and by Feature Segment(continued)Transitional Features as Market DifferentiatorsOverall LATAM Feature Package SummaryOEM Interest and Likelihood to Adopt in LATAMBest Practice OEM Case Study—Ford and BMWFuture Vehicle Feature Opportunities in LATAMResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aim and ObjectivesKey Questions This Study Will AnswerResearch Background Research MethodologyKey Industry ParticipantsDefinitions and SegmentationSegment DefinitionsSelect Feature DefinitionsVehicle SegmentationOverview of Vehicle Features in LATAM Feature Selection Strategy and Process in LATAM OEM Strategies Influencing Feature Selection in LATAM OEM Strategies influencing Feature Selection in LATAM (continued)OEM Strategies influencing Feature Selection in LATAM (continued)Presence of Features by Vehicle Segment and by CountryPresence of Features by Vehicle Segment and by Country (continued)Presence of Features by Vehicle Segment and by Country (continued)Presence of Features by Vehicle Segment and by Country (continued)Presence of Features in Handling and PerformancePresence of Features in Handling and Performance (continued)Versitality Features at the Forefront for Utility Vehicles and PickupsPenetration Analysis of Nice-to-have and Wow Features in OEMs—Comfort, Convenience, HWW FeaturesPenetration Analysis of Nice-to-have and Wow Features in OEMs—Safety, Security, and ADAS Outlook and Versatility and Utility FeaturesKey Transformative Trends Impacting the Future of Vehicle Features in LATAMTrend 1—Automotive Market Structures impacting Feature SelectionTrend 2—Feature Selection in LATAM Driven by RegulationsTrend 3—Connected Car Trends Influencing Vehicle FeaturesTrend 3—Connected Car Trends Influencing Vehicle Features (continued)Trend 4—ADAS Features on the Rise in LATAMTrend 4—ADAS Features on the Rise in LATAM (continued)Trend 4—ADAS Features on the Rise in LATAM (continued)Trend 5—Eco-driving Features for Better Vehicle PerformanceTrend 6—Cars as an Extension of Living SpacesTrend 7—Transitional Features as Market Differentiators and Fast-moving to Must-have FeaturesTrend 8—Customization and Options as a Value Add for ConsumersTrend 9—Select Customer Groups Influencing Vehicle Feature OfferingsTrend 9—Select Customer Groups Influencing the Features Offering (continued)Vehicle Segment Feature Analysis in LATAMKey Feature Strategy by Segment—Typical Basic SegmentKey Feature Strategy by Segment—Typical Compact VehiclesKey Feature Strategy by Segment—Typical Luxury SegmentKey Feature Strategy by Segment—Typical SUV SegmentKey Feature Strategy by Segment—Typical Pickup SegmentKey Feature Strategy by Segment—LCVOEM Feature Analysis by Country and Feature Segment in LATAMFiat Features MatrixFiat—Safety, Security, and ADAS FeaturesFiat—Comfort, Convenience, and HWW FeaturesFiat—Comfort, Convenience, and HWW Features (continued)Fiat—Handling and Performance FeaturesFiat—Versatility and Utility FeaturesFord Features MatrixFord—Safety, Security, and ADAS FeaturesFord—Safety, Security, and ADAS Features (continued)Ford—Comfort, Convenience, and HWW FeaturesFord—Comfort, Convenience, and HWW Features (continued)Ford—Comfort, Convenience, and HWW Features (continued)Ford—Handling and Performance FeaturesFord—Versatility and Utility FeaturesGM Features MatrixGM—Safety, Security, and ADAS FeaturesGM—Comfort, Convenience, and HWW FeaturesGM—Comfort, Convenience, and HWW Features (continued)GM—Handling and Performance FeaturesGM—Versatility and Utility FeaturesHonda Features MatrixHonda—Safety, Security, and ADAS FeaturesHonda—Comfort, Convenience, and HWW FeaturesHonda—Comfort, Convenience, and HWW Features (continued)Honda—Handling and Performance FeaturesHonda—Versatility and Utility FeaturesHyundai Features MatrixHyundai—Safety, Security, and ADAS FeaturesHyundai—Comfort, Convenience, and HWW FeaturesHyundai—Comfort, Convenience, and HWW Features (continued)Hyundai—Handling and Performance FeaturesHyundai—Versatility and Utility FeaturesNissan Features MatrixNissan—Safety, Security, and ADAS FeaturesNissan—Comfort, Convenience, and HWW FeaturesNissan—Comfort, Convenience, and HWW Features (continued)Nissan—Handling and Performance FeaturesNissan—Versatility and Utility FeaturesRenault Features MatrixRenault—Safety, Security, and ADAS FeaturesRenault—Comfort, Convenience, and HWW FeaturesRenault—Handling and Performance FeaturesRenault—Versatility and Utility FeaturesToyota Features MatrixToyota—Safety, Security, and ADAS FeaturesToyota—Comfort, Convenience, and HWW Features Toyota—Comfort, Convenience, and HWW Features (continued)Toyota—Handling and Performance FeaturesToyota—Versatility and Utility FeaturesVW Features MatrixVW—Safety, Security, and ADAS FeaturesVW—Safety, Security, and ADAS Features (continued)VW—Comfort, Convenience, and HWW FeaturesVW—Comfort, Convenience, and HWW Features (continued)VW—Handling and Performance FeaturesVW—Versatility and Utility FeaturesAudi Features MatrixAUDI—Safety, Security, and ADAS FeaturesAUDI—Safety, Security, and ADAS Features (continued)AUDI—Comfort, Convenience, and HWW FeaturesAUDI—Comfort, Convenience, and HWW Features (continued)AUDI—Handling and Performance FeaturesAUDI—Versatility and Utility FeaturesAUDI—Versatility and Utility Features (continued)BMW Features MatrixBMW—Safety, Security, and ADAS FeaturesBMW—Comfort, Convenience, and HWW FeaturesBMW—Handling and Performance FeaturesBMW—Versatility and Utility FeaturesMercedes-Benz Features MatrixMercedes-Benz—Safety, Security, and ADAS FeaturesMercedes-Benz—Comfort, Convenience, and HWW FeaturesMercedes-Benz—Handling and Performance FeaturesMercedes-Benz—Versatility and Utility FeaturesKey Conclusions and PredictionsKey Conclusions and Future OutlookThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyList of Acronyms2014 to 2016 Topics Focal Points of LATAM Automotive and Transportation Program




Keyword1
latin american advanced automotive features
Keyword2
standard strategies of oems
Keyword3
latin american advanced automotive features

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