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ADAS, Autonomous Driving, Connectivity, and Sustainability Are the Key Themes Influencing Feature Strategies in LATAM
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Digitisation, sustainability, connectivity, smart mobility, and autonomous driving are among the key new themes reshaping original equipment manufacturers’ (OEM) DNA and strategies worldwide and in Latin America (LATAM). These themes are directly impacting future product roadmaps and vehicle developments in terms of technologies, services, and features. A focus on standard/optional feature strategies across safety; advanced driver assistant systems (ADAS); comfort; convenience; health, wellness, and wellbeing; handling and performance; and versatility and utility are key areas of OEM differentiation. This research study analyses the advanced feature strategies of the various OEMs in LATAM and discusses the features, the approach to feature strategies, and regional and vehicle segment-wise feature comparisons. The study concludes with key recommendations and Frost & Sullivan predictions.
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