The research service presents an analysis of the current state of the Big Data and analytics market in Brazil, Colombia, and Mexico. The immeasurable amount of data (unstructured and structured) being generated every second globally from an increasing number of sources has changed the competitive environment and hence, the organizations’ way of thinking about data usage, collection, and analysis. Transforming tweets, posts, and more usual structured data into relevant information within the business environment has become a more critical need for the decision-making process than ever before. Real-time information provided by clients or even competitors is a powerful tool. In the data age, information has become as valuable as oil.