Description

This market insight analyzes new business models in telecommunications services in developed and emerging markets, aligned with six main trends that collaborate for the transition from “value for money” to “value for many”: freemium, low-cost products, affordable healthcare, green profits, microfinance, and personalization. A total of 12 cases studies are discussed, with examples for each of the six main trends. Business models are explored to provide insights and collaboration on decision making regarding strategy of new products and services.