Latin American Passenger Vehicle Market Outlook, 2016

Strong Sales Persist Despite Economic Uncertainty, Future to Embrace Powertrain, E-mobility and Connected Cars

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The automotive market in LATAM in 2015 experienced a challenging scenario with the overall market declining. Mexico was the only region where the automotive market grew. This declining trend is expected to continue in 2016. However, the market presents a number of opportunities in the powertrain, e-mobility, connected cars, mobility, and aftermarket sectors. New market entrants and disruptors are reshaping the automotive market in LATAM. This study is a detailed outlook of what to expect from the LATAM passenger vehicle market in 2016— its major disruptive trends, market shifts, and market winners. This report offers a 360-degree overview, before concluding with top predictions and a key outlook for 2016.

Table of Contents

Executive Summary2015 Key Highlights2015–2016 Senior Management’s Top-of-Mind Issues2016 Top 7 PredictionsResearch Scope and SegmentationResearch ScopeVehicle SegmentationKey Latin American Automotive Sales TrendsLATAM Economy OutlookTop Markets by Sales Volume in 2015LATAM Light Vehicle Sales by Region—2016 SnapshotWinners of 2015LATAM Light Vehicle Sales by OEM—2016 SnapshotLATAM Light Vehicle Sales by OEM and Region—2016 SnapshotKey Vehicle Launches in LATAM (2014–2016)Regional Spotlight—BrazilRegional Spotlight—Brazil (INOVAR Requisite Compliance)Regional Spotlight—MexicoRegional Spotlight—ArgentinaRegional Spotlight—ChileRegional Spotlight—ColombiaRegional Spotlight—PeruMajor Automotive Trends to WatchDisruptive Trends in 2016Key LATAM Growth Segments—B/C-SUVs and B/C-Pick-upsImpact of the Chinese OEMsDigitalization—Reshaping the Automotive Retail ProcessFuture of Mobility in LATAMTrend Towards Localization Of ManufacturingEnergy Efficiency—Driving Next-Generation Technology in LATAMEmerging Technologies and Technology Invasion New Revenue Avenues Through Value-added ServicesLATAM Powertrain Trends—2016 2016 Top Powertrain PredictionsLATAM—Emission, Fuel Economy Targets, and Laws2016 Powertrain Trends for LATAM Unit Vehicle Sales Forecast by Powertrain Mix by CountryUnit Vehicle Production Forecast by Engine Size and Country2016 OEM Powertrain Strategy for Gasoline EnginesKey Gasoline Engine Technology Forecast2016 OEM Powertrain Strategy for Diesel Engines2016 OEM Powertrain Strategy for Flex Fuel Engines*Brazil Focus—OEM Technology Strategy for INOVAR ComplianceBrazil—2015 Key Vehicle Energy Efficiency Positioning Snapshot2016 OEM Powertrain Strategy for TransmissionsUnit Vehicle Sales Forecast by Transmission Mix by CountryLATAM e-Mobility Outlook—2016Key LATAM Market TrendsSnapshot of Tax Exemption and Incentives for EVs in Latin AmericaEV and PHEV Vehicle Introductions in Latin AmericaUnit Shipment Forecast by Country LATAM Mobility Outlook—2016Key Mobility Trends and 2016 OutlookOpportunities in Mobility—Beyond the Product and Towards ServicesNew Business Models—Reshaping Mobility Landscape in LATAMFlexible “On-Demand” Mobility—Disruptor Offering for ConsumersVehicle Sharing Business Models—Comparative Market PositioningRising Integrated Mobility (IM) in LATAMCorporate Mobility—New Revenue Avenue for Automotive EcosystemTransit and City Infrastructure—Encouraging New Forms of MobilityLATAM Connected Car Outlook—2016Key Connected Car Trends and 2016 OutlookTop Solution TrendsConnected Services Gradually Entering LATAMConnected Services Gradually Entering LATAM (continued)Connected Infotainment Offerings Increase in LATAMActive Safety and Automated Driving—A Niche in LATAMRe-thinking Automotive Industry and Solutions with Big DataFuture Opportunities—Functional Areas of Connected Car TechnologyFuture Opportunities—LATAM on the Path to Intelligent MobilityLATAM Aftermarket Outlook—2016Key Predictions—AftermarketKey Highlights of 2016VIO Forecast per Country for 2016Total Aftermarket Revenue Key ConclusionsKey Conclusions and 2016 OutlookLegal DisclaimerAppendixMarket Engineering MethodologyList of AcronymsList of Acronyms (continued)2014–2016 Topical Focal Points of the LATAM Automotive and Transportation Program

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