Latin American Passenger Vehicle Market Outlook, 2017

Digital Transformation Expected to Propel Growth across the Entire Automotive Value Chain Pushing Sales Volumes Upwards of 5 Million Units

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Senior management and CEO-level executives in the Latin American (LATAM) automotive value chain state “as-a-service” models focusing on the future of connected cars and harnessing Big Data to better serve consumers as the two biggest themes and top-of-mind-issues in the passenger vehicle market today. However, the LATAM automotive market declined by about 3.5% in 2016 to account for just below 5.0 million units. While Brazil witnessed a decline of almost 20%, dropping below the 2.0 million units mark, Mexico had a record year, reaching over 1.6 million vehicles. In addition, Argentina and Chile returned to the growth trajectory in 2016. Competition for the top spot intensified in 2016, and the year witnesse

Table of Contents

Executive Summary2016 Key HighlightsGrowth Opportunity Themes Cited by Global Survey of CEOsPotentially Disruptive Business Models Cited by Global Survey of CEOs 2016/2017 Senior Management Top-of-Mind Issues2016 São Paulo Auto Show—Key HighlightsKey LATAM Disruptive Trends and Transformative Shifts for 2017Transformation in LATAM Automotive Industry Ecosystem—2017Key Companies to Watch (C2W) in Brazil’s Automotive Industry2017 Top PredictionsResearch Scope and SegmentationResearch ScopeVehicle Segmentation Key Latin America Automotive Sales TrendsLATAM Economic Outlook vs. Automotive Sales MovementTop Markets by Sales Volume in 2016Winners of 2016LATAM Light Vehicle Sales by OEM Brand in 2016—A SnapshotLATAM Light Vehicle Sales by Vehicle Segment LATAM Light Vehicle Sales by Region in 2017—A SnapshotLATAM Light Vehicle Sales by Region in 2017—Conservative ScenarioLATAM Light Vehicle Sales by OEM Group in 2017—A SnapshotRegional Spotlight—ArgentinaRegional Spotlight—BrazilRegional Spotlight—ChileRegional Spotlight—ColombiaRegional Spotlight—MexicoTrump Potential Trade Policies to Lead to Production ShiftsRegional Spotlight—PeruDigital Transformation Impacting the LATAM Automotive LandscapeThe Five Pillars of Digitization in the Automotive IndustryIndustrial Internet of Things (IIoT) and Impact on Automotive Manufacturing—Automotive 4.0Automotive 4.0 in LATAM—Smart Manufacturing and RoboticsBig Data from Connected Cars Offering Cost Savings Digitalization Reshaping Automotive Retail ProcessDigitalization Reshaping Automotive Retail Process (continued)Digitization Impacting Aftermarket Services—“Internet of Parts” and Virtual GaragesAs-a-Service Model Evolution in AutomotiveMobility-as-a-Service (MaaS) in LATAMDisruptive 2017 Market Trends and BeyondGrowing Vehicle Segments in LATAMAccelerated Growth in B/C-SUVs and B/C-PickupsMore Luxury Vehicles across Segments in LATAMUsed Car Market in LATAMOEMs in LATAM Shift from Product to ServiceOEMs to Use Driver-centric Vehicle Innovations to Differentiate Product in LATAM from 2017 and BeyondFeatures at the Forefront of New Vehicle SegmentsTop-level Connected Car Solution TrendseRetailing to Change the Face of the Aftermarket2017 LATAM Mobility OutlookKey LATAM Mobility Observations for 2017Overview of Mobility in LATAMThe Sharing Economy—Car Sharing and Bike SharingFlexible On-demand Mobility Solution—eHailingTaxi and eHailing Market in LATAMCorporate Mobility in LATAMFlexible On-demand Mobility Solution—Ride SharingIntegrated Mobility SolutionsTransit and City Infrastrucutre Encouraging New Forms of Mobility2017 LATAM Aftermarket OutlookTop Transformative Trends Impacting the Aftermarket in LATAMNew Entrants and Disruptive Models in the Automotive AftermarketQuick Maintenance OEM Shops and Fixed PackagedLATAM Aftermarket Revenue Forecast2017 LATAM Powertrain and eMobility OutlookKey LATAM Powertrain Observations for 20172017 LATAM Powertrain Heat Maps and Technology Trends to WatchLATAM—Emission, Fuel Economy Targets, and LawsUnit Vehicle Sales Forecast by Powertrain Mix by CountryUnit Vehicle Sales Forecast by Transmission Mix by CountryEngine Downsizing in LATAM—Unit Vehicle Production ForecastGasoline and Flex Fuel Engine Boosting—Unit Vehicle Sales Forecast2017 LATAM Connected Car and ADAS Outlook2016 Key ObservationsTop Transformative Trends Impacting Connected Cars in LATAMConnected Car ForecastConnected Services Snapshot in LATAMConnected Infotainment Snapshot in LATAMLATAM HMI Market Penetration Forecast ADAS Features on the Rise in LATAMADAS Features on the Rise in LATAM (continued)ADAS Features on the Rise in LATAM (continued)Key LATAM Connected Car and ADAS Observations for 20172017 LATAM Advanced Vehicle Features OutlookKey LATAM Vehicle Features Observations for 2017Top LATAM Transformational Shifts and Trends Impacting Car FeaturesTransitional Features Are Market DifferentiatorsOverall LATAM Feature Package SummaryFuture Vehicle Feature Opportunities in LATAMGrowth OpportunitiesGrowth Opportunity in LATAMStrategic Imperatives for Success and Growth Key ConclusionsKey Conclusions and 2017 OutlookLegal DisclaimerAppendixList of AcronymsList of Acronyms (continued)2017 Proposed Research PlanSelected Research Topics Covered in 2015–2016Latin America Automotive & Transportation List of Published Titles, 2009–2014Market Engineering Methodology


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