Latin American Passenger Vehicle Market Outlook, 2017

Digital Transformation Expected to Propel Growth across the Entire Automotive Value Chain Pushing Sales Volumes Upwards of 5 Million Units

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Senior management and CEO-level executives in the Latin American (LATAM) automotive value chain state “as-a-service” models focusing on the future of connected cars and harnessing Big Data to better serve consumers as the two biggest themes and top-of-mind-issues in the passenger vehicle market today. However, the LATAM automotive market declined by about 3.5% in 2016 to account for just below 5.0 million units. While Brazil witnessed a decline of almost 20%, dropping below the 2.0 million units mark, Mexico had a record year, reaching over 1.6 million vehicles. In addition, Argentina and Chile returned to the growth trajectory in 2016. Competition for the top spot intensified in 2016, and the year witnessed a number of market share changes. Also, a shift away from cars and towards SUVs was a key trend.

As a part of this outlook study, Frost & Sullivan identifies the key disruptive trends that will shape 2017 in the LATAM passenger vehicle market, including:
•     Digital Transformation of the Industry
•     Technology Innovation and Regulations
•     Growing Vehicle Segments
•     Start-up Boom in LATAM
•     OEMs Enter Mobility Landscape
•     Market Differentiators: Standard and Advanced Vehicle Features
•     Used Cars
•     eRetailing to Change Face of Aftermarket

The study analyses and presents forecasts for Argentina, Brazil, Chile, Colombia, Mexico, and Peru by original equipment manufacturer (OEM) and market. Over the last few years in LATAM, the automotive market has also witnessed immense disruption and changes to traditional structure. The study identifies some of these key companies to watch (C2W) in 2017 (e.g., Canal da Peça, Itaro, EasyCarros, InstaCarro, Sirena, Moovit, plus 10 others). These companies represent a defining business model that has a unique perspective, strength of vision, and that are extremely innovative, thus improving the entire automotive industry.

The angle of digital transformation impacting the automotive industry is also discussed through trends and case studies in LATAM. Furthermore, deep-dives provide outlook and disruptive trends for vehicle powertrain technologies, electric vehicles, connected cars, vehicle features, advanced driver assistance systems (ADAS), urban mobility, and the aftermarket in LATAM. The study then concludes with key predictions for 2017.

Key Questions This Study Answers:
•     What is the 2017 market growth forecast, and in which countries is key movement expected?
•     What are the major advancements emerging concerning powertrain, electric vehicles, connected cars, ADAS, and in-vehicle features in the
LATAM region?
•     What are the top disruptive trends, and how will digital transformation affect the market landscape in LATAM?
•     What will the new business models and market strategies for sustainable growth look like?

Table of Contents

1. Executive Summary
2016 Key Highlights
Growth Opportunity Themes Cited by Global Survey of CEOs
Potentially Disruptive Business Models Cited by Global Survey of CEOs
2016/2017 Senior Management Top-of-Mind Issues
2016 São Paulo Auto Show—Key Highlights
Key LATAM Disruptive Trends and Transformative Shifts for 2017
Transformation in LATAM Automotive Industry Ecosystem—2017
Key Companies to Watch (C2W) in Brazil’s Automotive Industry
2017 Top Predictions
2. Research Scope and Segmentation
Research Scope
Vehicle Segmentation
3. Key Latin America Automotive Sales Trends
LATAM Economic Outlook vs. Automotive Sales Movement
Top Markets by Sales Volume in 2016
Winners of 2016
LATAM Light Vehicle Sales by OEM Brand in 2016—A Snapshot
LATAM Light Vehicle Sales by Vehicle Segment
LATAM Light Vehicle Sales by Region in 2017—A Snapshot
LATAM Light Vehicle Sales by Region in 2017—Conservative Scenario
LATAM Light Vehicle Sales by OEM Group in 2017—A Snapshot
Regional Spotlight—Argentina
Regional Spotlight—Brazil
Regional Spotlight—Chile
Regional Spotlight—Colombia
Regional Spotlight—Mexico
Trump Potential Trade Policies to Lead to Production Shifts
Regional Spotlight—Peru
4. Digital Transformation Impacting the LATAM Automotive Landscape
The Five Pillars of Digitization in the Automotive Industry
Industrial Internet of Things (IIoT) and Impact on Automotive Manufacturing—Automotive 4.0
Automotive 4.0 in LATAM—Smart Manufacturing and Robotics
Big Data from Connected Cars Offering Cost Savings
Digitalization Reshaping Automotive Retail Process
Digitization Impacting Aftermarket Services—“Internet of Parts” and Virtual Garages
As-a-Service Model Evolution in Automotive
Mobility-as-a-Service (MaaS) in LATAM
5. Disruptive 2017 Market Trends and Beyond
Growing Vehicle Segments in LATAM
Accelerated Growth in B/C-SUVs and B/C-Pickups
More Luxury Vehicles across Segments in LATAM
Used Car Market in LATAM
OEMs in LATAM Shift from Product to Service
OEMs to Use Driver-centric Vehicle Innovations to Differentiate Product in LATAM from 2017 and Beyond
Features at the Forefront of New Vehicle Segments
Top-level Connected Car Solution Trends
eRetailing to Change the Face of the Aftermarket
6. 2017 LATAM Mobility Outlook
Key LATAM Mobility Observations for 2017
Overview of Mobility in LATAM
The Sharing Economy—Car Sharing and Bike Sharing
Flexible On-demand Mobility Solution—eHailing
Taxi and eHailing Market in LATAM
Corporate Mobility in LATAM
Flexible On-demand Mobility Solution—Ride Sharing
Integrated Mobility Solutions
Transit and City Infrastrucutre Encouraging New Forms of Mobility
7. 2017 LATAM Aftermarket Outlook
Top Transformative Trends Impacting the Aftermarket in LATAM
New Entrants and Disruptive Models in the Automotive Aftermarket
Quick Maintenance OEM Shops and Fixed Packaged
LATAM Aftermarket Revenue Forecast
8.
9. 2017 LATAM Powertrain and eMobility Outlook
Key LATAM Powertrain Observations for 2017
2017 LATAM Powertrain Heat Maps and Technology Trends to Watch
LATAM—Emission, Fuel Economy Targets, and Laws
Unit Vehicle Sales Forecast by Powertrain Mix by Country
Unit Vehicle Sales Forecast by Transmission Mix by Country
Engine Downsizing in LATAM—Unit Vehicle Production Forecast
Gasoline and Flex Fuel Engine Boosting—Unit Vehicle Sales Forecast
10. 2017 LATAM Connected Car and ADAS Outlook
2016 Key Observations
Top Transformative Trends Impacting Connected Cars in LATAM
Connected Car Forecast
Connected Services Snapshot in LATAM
Connected Infotainment Snapshot in LATAM
LATAM HMI Market Penetration Forecast
ADAS Features on the Rise in LATAM
Key LATAM Connected Car and ADAS Observations for 2017
11. 2017 LATAM Advanced Vehicle Features Outlook
Key LATAM Vehicle Features Observations for 2017
Top LATAM Transformational Shifts and Trends Impacting Car Features
Transitional Features Are Market Differentiators
Overall LATAM Feature Package Summary
Future Vehicle Feature Opportunities in LATAM
12. Growth Opportunities
Growth Opportunity in LATAM
Strategic Imperatives for Success and Growth
13. Key Conclusions
Key Conclusions and 2017 Outlook
Legal Disclaimer
14. Appendix
List of Acronyms
2017 Proposed Research Plan
Selected Research Topics Covered in 2015–2016
Latin America Automotive & Transportation List of Published Titles, 2009–2014
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Passenger Vehicle Market: Unbundling of the Automotive Value Chain, LATAM, 2017
2. Passenger Vehicle Market: Key C2W in the Automotive Industry, Brazil, 2017
3. Passenger Vehicle Market: Light Vehicle Sales by Country, LATAM, 2015, 2016, and 2017
4. LATAM Automotive Market: Production Shift–Trump Impact, Mexico , 2015–2025
5. Connected Cars Market: Big Data from Connected Cars offering Cost Savings, LATAM, 2016–2023
6. Automotive Retailing: Digitalization Reshaping the Automotive Retail Process, LATAM, 2016
7. Automotive Aftermarket: Digitization Impacting Aftermarket Services, LATAM, 2016
8. Growing Segments in Passenger Vehicles Market: OEM Product Roadmap, LATAM, 2015–2022
9. Growing Segments in Passenger Vehicles Market: Features in New Vehicle Segments, LATAM, 2015 and 2022
10. Connected Car Market: Top-level Connected Car Solution Trends, LATAM, 2016
11. Automotive Aftermarket eRetailing: eRetailing Penetration Level, Brazil and Mexico, 2022
12. Mobility Market: Key Mobility Observations, LATAM, 2017
13. Mobility Market: Overview of Mobility, LATAM, 2016 and 2017
14. Mobility Market: The Sharing Economy–Car Sharing and Bike Sharing, LATAM, 2016
15. Mobility Market: Flexible On-demand Mobility Solution—eHailing, LATAM, 2016
16. Mobility Market: Corporate Mobility Business Models, LATAM, 2016
17. Mobility Market: Flexible On-Demand Mobility Solution—Ridesharing, LATAM, 2016
18. Mobility Market: Mobility Integrators, LATAM, 2016
19. Mobility Market: BRT Corridors and Bus Lanes, Select LATAM Cities, 2016
20. Automotive Aftermarket: New Business Models, LATAM, 2016
21. Automotive Aftermarket: Revenue by Country, LATAM, 2016 and 2017
22. Passenger Vehicle Market: Key Powertrain Observations, LATAM, 2017
23. Passenger Vehicle Market: Key Gasoline Engine Technology Forecast, LATAM, 2017
24. Passenger Vehicle Market: Emission, Fuel Economy Targets and Laws, LATAM, 2013–2020 and Beyond
25. Connected Cars Market: Connected Infotainment Snapshot, LATAM, 2016
26. Connected Cars Market: HMI Market Penetration Forecast, LATAM, 2016 and 2017
27. Automotive Features Market: ADAS Features, LATAM, 2016
28. Automotive Features Market: ADAS Features by OEM, LATAM, 2016
29. Connected Car Outlook: Key LATAM Connected Car Observations, LATAM, 2017
30. Automotive Features Market: Transitional Features are Market Differentiators, LATAM, 2016
31. Automotive Features Market: Overall Feature Package Summary, LATAM, 2016


1. Cross-Industry Market: Growth Opportunity Themes Cited by Global Survey of CEOs, Global, 2017
2. Cross-Industry Market: Growth Opportunity Themes Cited by Global Survey of CEOs, Global, 2017
3. Passenger Vehicle Market: Senior Management Top-of-Mind Issues, LATAM, 2016
4. Passenger Vehicle Market: Light Vehicle Sales by Country, LATAM, 2015 and 2016
5. Passenger Vehicle Market: Light Vehicle Sales by OEM, LATAM, 2015 and 2016
6. Passenger Vehicle Market: Light Vehicle Sales by OEM, LATAM, 2015 and 2016
7. Passenger Vehicle Market: Light Vehicle Sales by Region, LATAM, 2015 and 2016
8. Passenger Vehicle Market: Light Vehicle Sales by Region, LATAM, 2016 and 2017
9. Passenger Vehicle Market: Light Vehicle Sales by Region, LATAM, 2016 and 2017
10. Passenger Vehicle Market: Light Vehicle Sales by OEM, LATAM, 2016 and 2017
11. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Argentina, 2016 and 2017
12. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Brazil, 2016 and 2017
13. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Chile, 2016 and 2017
14. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Colombia, 2016 and 2017
15. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Mexico, 2016 and 2017
16. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Peru, 2016 and 2017
17. Mobility Market: MaaS, LATAM, 2016
18. Growing Segments in Passenger Vehicles Market: Vehicle Sales Forecast by Absolute Vehicle Sub-segment, LATAM, 2015–2022
19. Growing Segments in Passenger Vehicles Market: More Luxury Vehicles across Segments, LATAM, 2015 and 2022
20. Passenger Vehicle Market: Used Car Sales by Region, LATAM, 2015, 2016, and 2017
21. Mobility Market: Car Sharing Vehicle Fleet, Brazil and Argentina, 2015–2022
22. e-Hailing Market: Total Number of Taxis and Ride Hailing Vehicles and App Penetration, LATAM, 2015–2025
23. Fleet and Leasing Market: New Company Car Registration - Country Comparison - Units Total Market- PC and LCV, Brazil and Mexico, 2015, 2016, and 2017
24. Mobility Market: Bicycle Lanes, Select LATAM Cities, 2016
25. Automotive Aftermarket: Revenue by Top 12 Parts Sold, LATAM, 2016
26. Passenger Vehicle Market: Unit Shipment by Powertrain Mix, LATAM, 2016 and 2017
27. Passenger Vehicle Market: Unit Shipment by Transmission Mix, LATAM, 2016 and 2017
28. Passenger Vehicle Market: Percent Unit Production by Engine Size and Cylinder Count, LATAM, 2016 and 2017
29. Passenger Vehicle Market: Unit Shipment by Gasoline and Flex Engine Boost, LATAM, 2017
30. Connected Cars Market: Connected Car Volumes, LATAM, 2016 and 2017
31. Connected Cars Market: Connected Services Subscribers, LATAM, 2016 and 2017



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