Latin American Passenger Vehicle Market Outlook, 2018

Digital Transformation, Industry 4.0, and Disruptive Mobility Services will Influence LATAM´s Recovering Automotive Market

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The LATAM Passenger Vehicle market is experiencing a number of transformative shifts that are driven by social, economic and technology disruptions impacting Latin America new and used car sales, and main economic activities, new regulations aiding for fleets renewal, new business models being adopted by OEMs, dealerships, entrepreneurs and Tier 1 providers as well as technology innovations that are reshaping the Mobility and Automotive industry. Despite current factors challenging the market, Frost & Sullivan expects LATAM annual sales of over 5.8 million units by 2018. The research covers Argentina, Brazil, Chile, Mexico, Colombia, and Peru, and presents the key market trends, growth opportunities, transforma

Research Scope

The study covers the Latin American Passenger Vehicles market and its participants: OEMs, Tier 1 Providers, Aftermarket, Telematic and Online and Mobile App disruptors. The base year is 2017 and the study period 2016 to 2018. The Vehicle segments included are Cars, SUVs, Pick Ups and LCVs in selected LATAM countries: Argentina, Brazil, Chile, Colombia, Mexico and Peru. Competitive benchmarking analysis is done by fuel type, powertrain, OEMs, Online and Mobile App participants.


Research Highlights

The study highlights industry challenges and to transformational shifts and trends for the period, 2016–2018 and analyses the market from end-user and geographic perspectives. The research covers selected Latin American countries: Argentina, Brazil, Chile, Mexico, Colombia, and Peru. The study also presents key market trends, growth opportunities, OEM strategies to compete with the rising Asian and luxury brands participants, the new business models being implemented, and macroeconomic implications for the market. It offers an analysis of current and future market trends affecting the region, including digitisation, new powertrain options, engine and chassis platformisation, and other strategies offered by OEMs, as well as market disruptors and companies to watch out for in future. Finally, the study provides conclusions, growth opportunities, and strategic recommendations.

Key Issues Addressed

  • What are the key trends and factors determining the demand for Passenger Vehicles in Latin America?
  • Which are the top transformational shifts impacting the Passenger Vehicles market in Latin America?
  • What are the key developments in the connected car market to watch out for in 2016-2018 period? What are the companies to watch in 2018  and in the future?
  • How will Digitization and mobile and Online apps reshape the future of Automotive Retail and Mobility services in Latin America?
  • What is the growth potential of the market? How does the demand for Passenger Vehicles shape up until 2018?

Table of Contents

1. Executive Summary
2017 Key Highlights
2018 Key Disruptive Trends and Transformative Shifts
Select Companies to Watch (C2W) in the LATAM Automotive Industry
2018 Top Predictions
2. Research Scope and Segmentation
Research Scope
Vehicle Segmentation
3. Key Automotive Sales Trends
Economic Outlook versus Automotive Sales Movement
2017 Top Markets by Sales Volumes
2017 Winners
Light Vehicle Sales by Segment
Light Vehicle Sales by Region
Light Vehicle Sales by OEM
Regional Spotlight—Argentina
Regional Spotlight—Brazil
Regional Spotlight—Chile
Regional Spotlight—Colombia
Regional Spotlight—Mexico
Regional Spotlight—Peru
4. Top Trends and Transformational Shifts Impacting the Automotive Industry—2018
Trend 1—Sheconomy
Trend 2—Industry 4.0
Trend 3—Vehicle Segments: SUVs are the Shining Stars
Trend 3—SUVs are the Shining Stars: New Model Launches
Trend 3—Vehicle Segments: Pickup Growth
Trend 4—Online Retail
Used Cars’ APP Disruptor—App do Automóvel or Tinder for Cars
Trend 5—Vehicle Price Structure: Segment Price Positioning in Mexico
Trend 5—Vehicle Price Structure: Segment Price Positioning in Brazil
Trend 6—LATAM as a Production Hub
Trend 7—Luxury Democratization: Vehicle Sales Forecast by OEM
Trend 7—Luxury Urban Mobility Solutions
Trend 8—Data Monetization: Key Consumers and Use Cases
Trend 9—As-a-Service Model Evolution in Mobility
Trend 9—OEMs Shift Focus to Car-as-a-Service (CaaS)
Trend 10—Transitional Features are Market Differentiators
Trend 11—Future of Automotive: Connected, Autonomous, Shared, & Electric (CASE)
5. 2018 Powertrain and eMobility Outlook
2017 Powertrain Heatmaps and Technology Trends to Watch
Emission and Fuel Economy Targets and Laws
Unit Vehicle Sales Forecast by Powertrain Mix by Country
Unit Vehicle Sales Forecast by Transmission Mix by Country
Engine Downsizing—Unit Vehicle Sales Forecast
eMobility Unit Shipment Forecast by Country
Evolving eMobility Regulations in LATAM
6. 2018 Connected Cars Outlook
Connected Cars Forecast
Connected Services Snapshot
Connected Infotainment Snapshot
Key Connected Car Market Trends at CES 2018
Connected Cars can Potentially Influence Customer Loyalty
Case Study—New VW Virtus
7. Used Cars Market—Impacting the Automotive Landscape
Used Cars Market—2017 and Outlook for 2018
Select OEM Certified Pre-owned (CPO) Vehicle Programs and Used Car Activities
Used Car eRetailing Trends
Top 5 Growth Opportunities
8. 2018 Mobility Outlook
Transformation in the Mobility Industry Ecosystem—2017
Traditional Mobility Infrastructure—BRT Systems & Bicycle Lanes
Carsharing Vehicle Fleet and Member Forecasts
Taxi and eHailing Market
9. 2018 Aftermarket Outlook
Top Transformative Trends Impacting the Aftermarket
Aftermarket VIO and Vehicle Age Forecast
Total Automotive Aftermarket—Revenue Forecast by Country
Total Automotive Aftermarket—Revenue Forecast Discussion by Country
New Disruptive Models in the Automotive Aftermarket
Digitization Impacts Aftermarket Services—Internet of Parts and Virtual Garages
Emerging Competitive Strategies in Aftermarket eCommerce
Automotive Aftermarket—Opportunity Areas
10. Growth Opportunities
Growth Opportunity in LATAM
Strategic Imperatives for Success and Growth
11. Key Conclusions and Future Outlook
Key Conclusions and 2018 Outlook
Legal Disclaimer
12. Appendix
List of Exhibits
List of Acronyms
2018 Proposed Research Plan
Selected Research Topics Covered in 2016–2017
Latin America Automotive & Transportation—List of Published Titles, 2010–2015
Market Engineering Methodology


List of Figures & Charts

1. Passenger Vehicle Market: Light Vehicle Sales by Country, LATAM, 2016, 2017, and 2018
2. Passenger Vehicle Market: Sheconomy and eHailing Apps Exclusively for Women, LATAM, 2017–2018
3. Passenger Vehicle Market: SUVs and Pickups—New Model Launches, LATAM, 2017–2020
4. Passenger Vehicle Market: Capacity versus Production versus Sales, LATAM, 2017
5. Automotive Market: Transitional Features are Market Differentiators, LATAM, 2015–2022
6. Passenger Vehicle Market: Key Gasoline Engine Technology Forecast, LATAM, 2017
7. Passenger Vehicle Market: Regulations and Tax incentives for EVs and Hybrid Vehicles, LATAM, 2017–2018
8. Connected Cars Market: Key CES Trends, Global, 2018
9. Connected Cars Market: VW Virtus Case Study, 2018
10. Used Cars Market: Select OEM Activities, LATAM, 2017
11. Used Car Market: eRetailing Trends, LATAM, 2017
12. Automotive Aftermarket—Digitization Impacts Aftermarket Services, LATAM, 2017
13. Automotive Aftermarket: Key eRetailing Strategies, LATAM, 2017


1. Passenger Vehicle Market: Light Vehicle Sales by Country, LATAM, 2016 and 2017
2. Passenger Vehicle Market: Light Vehicle Sales by OEM, LATAM, 2016 and 2017
3. Passenger Vehicle Market: Light Vehicle Sales by Segment and Region, LATAM, 2016 and 2017
4. Passenger Vehicle Market: Light Vehicle Sales by Region, LATAM, 2017 and 2018
5. Passenger Vehicle Market: Light Vehicle Sales by OEM, LATAM, 2017 and 2018
6. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Argentina, 2017 and 2018
7. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Brazil, 2017 and 2018
8. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Chile, 2017 and 2018
9. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Colombia, 2017 and 2018
10. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Mexico, 2017 and 2018
11. Passenger Vehicle Market: Light Vehicle Sales by OEM Brand, Peru, 2017 and 2018
12. Passenger Vehicle Market: SUV Sales Growth, LATAM, 2017–2018
13. Passenger Vehicle Market: Pickup Sales Growth, LATAM, 2017–2018
14. Passenger Vehicle Market: OEM Vehicle Pricing: Minimum and Maximum Vehicle Price per Segment, Mexico, 2012 and 2017
15. Passenger Vehicle Market: OEM Vehicle Pricing: Price Positioning by Segment, Brazil, 2012 and 2017
16. Passenger Vehicle Market: Luxury Vehicle Sales by OEM, LATAM, 2017 and 2018
17. Passenger Vehicle Market: Unit Shipment by Powertrain Mix, LATAM, 2016, 2017, and 2018
18. Passenger Vehicle Market: Unit Shipment by Transmission Mix, LATAM, 2017 and 2018
19. Passenger Vehicle Market: Unit Sales Forecast by Engine Size, LATAM, 2017 and 2018
20. Passenger Vehicle Market: eMobility Unit Shipment Forecast by Country, LATAM, 2014–2023
21. Passenger Vehicle Market: Connected Car Volumes, LATAM, 2017 and 2018
22. Passenger Vehicle Market: Connected Cars Market: Connected Services/Car Service Subscribers, LATAM, 2017 and 2018
23. Used Cars Market: Sales by Region, LATAM, 2016, 2017, and 2018
24. Mobility Market: Bicycle Lanes, LATAM, 2016
25. Mobility Market: BRT Corridors and Bus Lanes, LATAM, 2016
26. Mobility Market: Carsharing Forecast, LATAM, 2016–2023
27. eHailing Market: Total Number of Taxis and Ridehailing Vehicles and App Penetration, LATAM, 2015–2025
28. Automotive Aftermarket: VIO Forecast by Country, LATAM, 2015–2023
29. Automotive Aftermarket: Revenue Forecast by Country, Argentina, Brazil and Mexico, 2016–2023



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