Location-based Advertising - Relevant Trends and Technologies

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This study analyses the status of the location-based advertising market and suggests conditions for what this market can grow further. The study discussess current ways of delivering location-based advertising and the main challenges faced by the industry.

Table of Contents

Location-based Advertising - Relevant Trends and TechnologiesIntroductionExecutive SummaryScope and MethodologyDefinition of Key TermsMarket Assessment of Location-based AdvertisingCurrent Methods of Delivering Location-based AdvertisingCurrent Revenue ModelsThe Competitive Landscape of Location-based Advertising ProvidersState of Art of Location-based Advertising - A Critical AssessmentAn Integrated Approach for Location-based AdvertisingIntegrating Technologies for a New Approach to Location-based AdvertisingSocially Leveraged NFC-based AdvertisementsLocation-based Advertising for the Automotive IndustryTowards a New Revenue ModelKey Features for a New Approach to Location-based AdvertisingUnsolved ProblemsPrivacy: Legality and EthicsConclusionsNFC and CPA-based Approach for the Growth of Location-based Advertising




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