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Malaysian mobile market is a matured one and has experienced a strong change in the consumption behaviour over the last five years. The market is primarily dominated by the three leading service providers and has a long list of MVNOs. Over the past couple of years, the country’s subscriber base remained stable around 44 million and mobile penetration at 144%. Amid the high subscription rate and intense competition, mobile services business is expected to remain volatile. While the mobile subscriptions are forecast to remain stagnant in the range of 44-45 million, the mobile penetration is expected to come down to 136% by 2021. This mobile services tracker provides an overview of Malaysia's mobile services market, and offers detailed historical & forecast data for the period 2011-2021. The study measures the market performance across all important performance metrics such as mobile subscribers, country’s mobile penetration, subscriber market share, segmental break-up, service revenue, ARPU by type of service, and so on. Key mobile service providers tracked as part of the report are – Maxis, Celcom, Digi, and U Mobile.
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