Malaysian Automotive Industry Outlook, 2016

Product and Promotional Strategies Critical to Navigate a Challenging Year, Maintain Total Industry Volumes (TIV)

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This Research Service (RS) presents a detailed overview and strategic insight into the various market canvas factors that are likely to impact the Total Industry Volume (TIV) in the Malaysian automotive industry in the year 2016. The study also presents an analysis of these factors and assesses their impact on vehicle sales during the year. The RS includes an introduction, factors impacting TIV, market canvas factors, automotive industry drivers and restraints, and key takeaways.

Table of Contents

Malaysian Automotive Industry Outlook, 2016IntroductionSummary of Key Findings

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