Malaysian Mobile Services Market, 2016

Shifting Industry Dynamics Supporting Growth of Smaller Participants at the Expense of Incumbent Companies

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Malaysia had 44.6 million mobile service subscriptions with a penetration rate of 143.7% in 2016. Mobile penetration has been on a decline since 2014 as a result of the introduction of GST in 2015. The mobile services market is highly prepaid in nature with 77.1% prepaid. Postpaid subscriptions have been increasing as a result of more competitive bundle plans. Due to a prolonged price war, short-term growth of mobile network operators had been hampered. This, coupled with increased data quota-centric competition, has impacted growth of mobile service revenues. Prepaid ARPU is at $7.60 and is higher than in most Southeast Asian countries with exception of Singapore. Postpaid subscriptions are on the rise with gr

Table of Contents

Malaysian Mobile Services Market, 2016Executive SummaryKey FindingsMalaysian Mobile Services Market OverviewMalaysian Mobile Services Market OverviewMalaysian Mobile Services Market Overview (continued)Malaysian WiMAX Services Market OverviewForecast and Trends—Mobile and WiMAX Services MarketMobile Services Market—Subscription and Service Revenue ForecastMobile Services Market—Subscription and Service Revenue Forecast Discussion WiMAX Services Market—Subscription and Service Revenue ForecastWiMAX Services Market—Subscription and Service Revenue Forecast Discussion Market Analysis—Mobile Services MarketTechnology Mix—Mobile Service Mix—Mobile VoiceService Mix—Mobile DataService Mix—WiMAX Voice and BroadbandService Mix—Mobile BroadbandSpectrum Reallocation in MalaysiaMobile Services Market OutlookMobile Services Market Outlook (continued)Market Share and Competitive Analysis—Mobile & WiMAX Services MarketMarket Share—Mobile Services MarketMarket Share—WiMAX Services Market Speed ComparisonSpeed Comparison (continued)Quality of Service ComparisonQuality of Service Comparison (continued)Quality of Service Comparison (continued)Revenue ComparisonRevenue Comparison (continued)Growth Opportunities and Companies to ActionGrowth Opportunity 1—Mobile ServicesGrowth Opportunity 2—Mobile ServicesStrategic Imperatives for Success and Growth ConclusionKey TakeawaysAppendixAcronymsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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