Managing the Public Power of Social Media

Social Media could Hurt Companies If they are not Careful with It

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The defining characteristic of social media is that the conversations that take place on this channel are public. It is this value that gives the social channel its power, but it is one that poses risks to organizations, their employees, and their customers. Social media practices, laws, and regulations that touch on the public nature of this channel are continually evolving. There are several methods that organizations can use to manage the impacts of the public conversation dimension in social media.

Table of Contents

Managing the Public Power of Social MediaSocial Media could Hurt Companies If they are not CarefulIntroduction-Public Conversations the Defining Social Media CharacteristicPublic versus Private Conversations, and AnonymityManaging Employees' Social CommentsThe Risks Factors from Social Media ConversationsEnsuring Effective Public Social ConversationsSummary

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