Market Insight - CRM Analytics

Regular Price: USD 995.00

Special Price USD 696.50

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Regular Price: USD 995.00

Special Price USD 696.50


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No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessment of the concept of customer lifetime value is presented followed by a glimpse at the importance of aligning customer-facing functions in pursuit of this strategy. Then some examples of ways companies can segment their customers is explained followed by a review of some analytical tools to help with the process.

Table of Contents

Market Insight - CRM Analytics, CRM AnalyticsUsing AnalyticsIntroductionAssessing Life Time Customer ValueAlignment of Customer Facing FunctionsModels for Customer SegmentationDefining Customer CatagoriesVendor Options and Best PracticesVendor OptionsBest Practices

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