Market Insight - CRM Analytics

Market Insight - CRM Analytics

RELEASE DATE
10-Dec-2004
REGION
North America
Research Code: 6993-01-00-00-00
SKU: IT02478-EU-MR_15841

$995.00

Special Price $746.25 save 25 %

In stock
SKU
IT02478-EU-MR_15841

$995.00

$746.25 save 25 %

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Description

No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessment of the concept of customer lifetime value is presented followed by a glimpse at the importance of aligning customer-facing functions in pursuit of this strategy. Then some examples of ways companies can segment their customers is explained followed by a review of some analytical tools to help with the process.

Table of Contents

Using Analytics

  • Introduction
  • Assessing Life Time Customer Value
  • Alignment of Customer Facing Functions
  • Models for Customer Segmentation
  • Defining Customer Catagories

Vendor Options and Best Practices

  • Vendor Options
  • Best Practices
Related Research
No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessment of the concept of customer lifetime value is presented followed by a glimpse at the importance of aligning customer-facing functions in pursuit of this strategy. Then some examples of ways companies can segment their customers is explained followed by a review of some analytical tools to help with the process.
More Information
No Index Yes
Podcast No
WIP Number 6993-01-00-00-00
Is Prebook No