Marketing Automation Software Market: End-user Analysis

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This insight outlines the marketing automation software market, providing a high-level view of the market at large, as well as discussing the companies that leverage these solutions, and the pain points experienced. In addition, a case study of Frost & Sullivan's experience with an elected marketing automation solution is provided. Frost & Sullivan defines marketing automation software as solutions that automate processes integral to lead identification, qualification, and management.

Table of Contents

Marketing Automation Software Market: End-user AnalysisOverview of the Marketing Automation Software MarketIntroduction to the Global Marketing Automation Software MarketCompanies that Deploy Marketing Automation SoftwareEnd-user AnalysisSelecting a Solution that FitsPost Deployment WoesLessons Learned at Frost & Sullivan




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