Marketing Challenges for Big Data Solution Providers

 


On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

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Table of Contents

Marketing Challenges for Big Data Solution ProvidersBDA 2-01IntroductionOracle: How One Big Vendor Does Big DataNetflix: New Solutions for New Companies with New TacticsSalesforce.com: Having It Both WaysFrost & Sullivan - The Last WordAbout Frost & Sullivan




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