Midmarkets in the Cloud: An Undertapped Opportunity for Cloud Service Providers

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In this study, Stratecast looks at midmarket businesses in the cloud. Using data from the 2011 Frost & Sullivan Cloud End User Survey, we examine the perceptions, activity, and plans of midsized businesses regarding cloud adoption. We also look at the offers and approaches of several cloud service providers who successfully target midsized businesses, and offer recommendations for cloud providers who are interested in tapping this opportunity.

Table of Contents

Midmarkets in the Cloud: An Undertapped Opportunity for Cloud Service ProvidersCC 1-1Executive SummaryIntroductionAbout the 2011 Frost & Sullivan Cloud End User SurveyMidmarket Businesses in the CloudBeyond the Cloud: The Midmarket Data Center EnvironmentHow Midmarket Businesses Differ From Large EnterprisesCloud Providers Serving the MidmarketsStratecast - The Last WordAbout Stratecast




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