Mobile Advertising Insight

Demanding More from Digital Advertising


This Frost & Sullivan insight presents an analysis of the current state of the U.S. mobile advertising market. Specifically, it comments on the emerging trend of programmatic mobile ad buying and ad serving in the United States, and presents details of the leading U.S. mobile operators’ advertising initiatives.

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Table of Contents

Mobile Advertising InsightU.S. Mobile Advertising MarketIntroduction and OverviewMobile Advertising ModelsExisting and Emerging Models for Mobile AdvertisingProgrammatic Mobile AdvertisingPrivate vs. Public ExchangesData Management Platforms (DMPs)Market Adoption and Potential of Programmatic Ads in MobileKey Success Factors for Mobile Ad ExchangesFuture of Mobile Advertising (and Role of Mobile Ad Networks)Role of Mobile OperatorsOptimizing Mobile AdvertisingOutdoor Media Measurement and Optimizing Offline AdvertisingOperator Business ModelStrategic PartnershipsRoadmap for Operator-supported Mobile AdvertisingConclusionKey Highlights




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