Mobile Advertising - Redefining Mobile and Marketing in Europe

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Regular Price: USD 4,950

Special Price USD 3,465

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This Strategic Insight gives an introduction to the emerging mobile advertising market in Europe. It examines the various delivery mechanisms and formats used by the industry. It also examines the current mobile advertising and marketing value chain, while highlighting the key challenges and drivers faced by the industry.

Table of Contents

Mobile Advertising - Redefining Mobile and Marketing in Europe , Introduction to Mobile and Advertising Markets in EuropeAn Introduction to the European MarketIntroductionA Primer to Mobile Advertising and MarketingMobile Advertising TerminologyMobile Advertising Delivery MethodsDifferent Forms of Mobile AdvertisingKey Industry Bodies and AssociationsMobile Advertising - Redefining Mobile and Marketing in Europe , Mobile Markets and Key Trends Influencing Mobile Advertising and MarketingThe European Mobile MarketMobile SubscribersPrepaid and Post-paid Channels Average Revenue Per User (ARPU)Mobile Advertising - Redefining Mobile and Marketing in Europe , Advertising and Marketing over MobileMobile Advertising and MarketingWhy Mobile ?The Mobile Advertising and Marketing Value ChainKey Challenges for Mobile Advertising and MarketingKey Drivers for Mobile Advertising and MarketingMobile Advertising - Redefining Mobile and Marketing in Europe , ConclusionsThe European MarketConclusions




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