Mobile Augmented Reality: The Service Provider Opportunity


  • Research Code : 9941-00-19-00-00
  • SKU : IT00179-NA-SF_01173
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  • Release Date : 31-Jan-2014
  • Region : North America
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This analysis takes aim at the growing interest in MAR as a transformative technology for mobile computing and user engagement. In particular, it will examine the growth potential for the AR marketplace, and the need for MAR to be cloud-based; and define the opportunity for service providers, particularly wireless carriers, to take a lead role in providing cloud-based MAR services. This insight paper should be of particular interest to telecom service providers as it presents them with an overview of the MAR opportunity before them.

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