Mobile Broadband in Russia

Mobile Broadband Race Sustains Pressures for Smart Pricing

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Mobile broadband is a key revenue driver for mobile operators in Russia. Russian operators are embracing this setting through quasi-omnipresent tiered-pricing, alternative pricing and charging models, and by striving to increase the relatively low Russian smartphone penetration. Limited availability of devices, supporting Russian LTE frequencies, is a key barrier to LTE take-up but is expected to erode in the short term. In this research service, Frost & Sullivan has consolidated a range of secondary perspectives on the Russian mobile broadband market that includes a general review of the market and specific coverage of the emergence of LTE, user attitudes, devices, and an operator’s commercial strategy.

Table of Contents

Executive SummaryExecutive SummaryMethodologyScope, Methodology, and Research OutputTechnology BackgroundMBB—Best Defined as a Cluster ConceptDownlink SpeedTechnology GenerationsProliferation of Data-intensive Devices—Key Driver for Data TrafficGlobal Mobile Broadband State and TrendsGlobal Mobile and MBB Connections in Q2 of 2013Global Mobile Data TrafficImpressive Magnitudes of DataLTE as Next Generation MBBFlat-rate DilemmaTiered Data PlansBeyond Data Plans—The Rise of Increasingly Sophisticated Pricing and Charging ModelsSelf Service, Provisioning, and Control as User EmpowermentNew Payment Models, Processes, and MeansPolicy and Charging ControlsThird-party Charging Models—Operators as Service Delivery EnablersMobile Broadband in Russia—State of the MarketRussian Mobile Communications MarketBig-3 DominancePlateauing Connections—Limits to GrowthMobile Data Traffic in RussiaMBB as Driver of Mobile Communications Market GrowthMobile Broadband in Russia—Emergence of LTELTE—The Beginning of “Round 2 Of The MBB Race”Cemented LTE and Overall MBB Leadership of MegaFon through Yota AcquisitionCemented LTE and Overall MBB Leadership of MegaFon through Yota Acquisition (continued)LTE Business Case—Remaining FragileMobile Broadband in Russia—User Attitudes towards MBBKey Reasons for Choosing a Mobile Operator in RussiaIntensive MBB UsersKey Payment Model PreferenceAttitude of Russian Subscribers to LTEDevices—From Ecosystem Bottleneck to Growth DriverSmartphone Penetration in Russia—A Growth Opportunity Lying AheadMNOs Pushing Data-intensive Budget SmartphonesLead of Samsung Smartphones and Android OSAccelerated LTE Adoption in Russia on the Back of LTE-enabled End-user DevicesAccelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices (continued)Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices (continued)Operator Commercial Strategy—A Story of Increasing DifferentiationFoundational Segmentation Criteria—User Behaviour, Needs, and Online StyleTiered Pricing—A Quasi-omnipresent in MBB Offerings for YearsVimpelCom’s Strategy—Example of Russian MNO Harnessing a Wider Pricing and Charging “Arsenal”  VimpelCom’s StrategyScreen Size—A Further Segmentation Criterion, Correlated to User Experience, Behaviour, Needs And Mobility DegreeLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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