Mobile Broadband in Russia

Mobile Broadband in Russia

Mobile Broadband Race Sustains Pressures for Smart Pricing

RELEASE DATE
12-Mar-2014
REGION
Asia Pacific
Research Code: M9E2-01-00-00-00
SKU: TE00304-AP-MR_01790

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Description

Mobile broadband is a key revenue driver for mobile operators in Russia. Russian operators are embracing this setting through quasi-omnipresent tiered-pricing, alternative pricing and charging models, and by striving to increase the relatively low Russian smartphone penetration. Limited availability of devices, supporting Russian LTE frequencies, is a key barrier to LTE take-up but is expected to erode in the short term. In this research service, Frost & Sullivan has consolidated a range of secondary perspectives on the Russian mobile broadband market that includes a general review of the market and specific coverage of the emergence of LTE, user attitudes, devices, and an operator’s commercial strategy.

Table of Contents

Executive Summary

Scope, Methodology, and Research Output

MBB—Best Defined as a Cluster Concept

Downlink Speed

Technology Generations

Proliferation of Data-intensive Devices—Key Driver for Data Traffic

Global Mobile and MBB Connections in Q2 of 2013

Global Mobile Data Traffic

Impressive Magnitudes of Data

LTE as Next Generation MBB

Flat-rate Dilemma

Tiered Data Plans

Beyond Data Plans—The Rise of Increasingly Sophisticated Pricing and Charging Models

Self Service, Provisioning, and Control as User Empowerment

New Payment Models, Processes, and Means

Policy and Charging Controls

Third-party Charging Models—Operators as Service Delivery Enablers

Russian Mobile Communications Market

Big-3 Dominance

Plateauing Connections—Limits to Growth

Mobile Data Traffic in Russia

MBB as Driver of Mobile Communications Market Growth

LTE—The Beginning of “Round 2 Of The MBB Race”

Cemented LTE and Overall MBB Leadership of MegaFon through Yota Acquisition

Cemented LTE and Overall MBB Leadership of MegaFon through Yota Acquisition (continued)

LTE Business Case—Remaining Fragile

Key Reasons for Choosing a Mobile Operator in Russia

Intensive MBB Users

Key Payment Model Preference

Attitude of Russian Subscribers to LTE

Smartphone Penetration in Russia—A Growth Opportunity Lying Ahead

MNOs Pushing Data-intensive Budget Smartphones

Lead of Samsung Smartphones and Android OS

Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices

Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices (continued)

Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices (continued)

Foundational Segmentation Criteria—User Behaviour, Needs, and Online Style

Tiered Pricing—A Quasi-omnipresent in MBB Offerings for Years

VimpelCom’s Strategy—Example of Russian MNO Harnessing a Wider Pricing and Charging “Arsenal” 

VimpelCom’s Strategy

Screen Size—A Further Segmentation Criterion, Correlated to User Experience, Behaviour, Needs And Mobility Degree

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Related Research
Mobile broadband is a key revenue driver for mobile operators in Russia. Russian operators are embracing this setting through quasi-omnipresent tiered-pricing, alternative pricing and charging models, and by striving to increase the relatively low Russian smartphone penetration. Limited availability of devices, supporting Russian LTE frequencies, is a key barrier to LTE take-up but is expected to erode in the short term. In this research service, Frost & Sullivan has consolidated a range of secondary perspectives on the Russian mobile broadband market that includes a general review of the market and specific coverage of the emergence of LTE, user attitudes, devices, and an operators commercial strategy.
More Information
No Index Yes
Podcast No
Author Martin Hoff ter Heide
Industries Telecom
WIP Number M9E2-01-00-00-00
Is Prebook No