Mobile Broadband in Russia
Mobile Broadband in Russia
Mobile Broadband Race Sustains Pressures for Smart Pricing
12-Mar-2014
Asia Pacific
$2,450.00
Special Price $1,837.50 save 25 %
Description
Mobile broadband is a key revenue driver for mobile operators in Russia. Russian operators are embracing this setting through quasi-omnipresent tiered-pricing, alternative pricing and charging models, and by striving to increase the relatively low Russian smartphone penetration. Limited availability of devices, supporting Russian LTE frequencies, is a key barrier to LTE take-up but is expected to erode in the short term. In this research service, Frost & Sullivan has consolidated a range of secondary perspectives on the Russian mobile broadband market that includes a general review of the market and specific coverage of the emergence of LTE, user attitudes, devices, and an operator’s commercial strategy.
Table of Contents
Executive Summary
Scope, Methodology, and Research Output
MBB—Best Defined as a Cluster Concept
Downlink Speed
Technology Generations
Proliferation of Data-intensive Devices—Key Driver for Data Traffic
Global Mobile and MBB Connections in Q2 of 2013
Global Mobile Data Traffic
Impressive Magnitudes of Data
LTE as Next Generation MBB
Flat-rate Dilemma
Tiered Data Plans
Beyond Data Plans—The Rise of Increasingly Sophisticated Pricing and Charging Models
Self Service, Provisioning, and Control as User Empowerment
New Payment Models, Processes, and Means
Policy and Charging Controls
Third-party Charging Models—Operators as Service Delivery Enablers
Russian Mobile Communications Market
Big-3 Dominance
Plateauing Connections—Limits to Growth
Mobile Data Traffic in Russia
MBB as Driver of Mobile Communications Market Growth
LTE—The Beginning of “Round 2 Of The MBB Race”
Cemented LTE and Overall MBB Leadership of MegaFon through Yota Acquisition
Cemented LTE and Overall MBB Leadership of MegaFon through Yota Acquisition (continued)
LTE Business Case—Remaining Fragile
Key Reasons for Choosing a Mobile Operator in Russia
Intensive MBB Users
Key Payment Model Preference
Attitude of Russian Subscribers to LTE
Smartphone Penetration in Russia—A Growth Opportunity Lying Ahead
MNOs Pushing Data-intensive Budget Smartphones
Lead of Samsung Smartphones and Android OS
Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices
Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices (continued)
Accelerated LTE Adoption in Russia on the Back of LTE-enabled End-user Devices (continued)
Foundational Segmentation Criteria—User Behaviour, Needs, and Online Style
Tiered Pricing—A Quasi-omnipresent in MBB Offerings for Years
VimpelCom’s Strategy—Example of Russian MNO Harnessing a Wider Pricing and Charging “Arsenal”
VimpelCom’s Strategy
Screen Size—A Further Segmentation Criterion, Correlated to User Experience, Behaviour, Needs And Mobility Degree
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No Index | Yes |
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Podcast | No |
Author | Martin Hoff ter Heide |
Industries | Telecom |
WIP Number | M9E2-01-00-00-00 |
Is Prebook | No |