Mobile Commerce Management: Where the Revenue Meets the 'Road Feel'

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Mobile commerce management, the subject of this report, is where customer experience “road feel” meets the revenue aspirations of mobile marketers in a way that Stratecast believes can also put CSPs back in the driver’s seat.

Table of Contents

Mobile Commerce Management: Where the Revenue Meets the "Road Feel"SPIE 2011 #18 - May 6/2011IntroductionMobile Marketing: Shortest Path to Consumers' Hearts (and Wallets)?Helping Retailers and CSPs Close the DealMobile Commerce Software Platform Supports RetailersCSPs Not Central to Mobile Ecosystem? AT&T Bids to DifferStratecast - The Last WordAbout Stratecast

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