Mobile Communications Markets in Western Europe - The Perspective of Operators

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This study analyses how end user's mobile experience is dramatically changing in Western Europe. It is moving from one based on voice and messaging to a complex experience made of communications services, entertainment, social networks and everyday life activities. The research explores how this change is affecting mobile network operators and the entire mobile industry in Western Europe. The analysis of this evolution is supported by the use of key performance indicators such as data revenue ratio and smartphones penetration.

Table of Contents

Mobile Communications Markets in Western Europe - The Perspective of Operators, Executive SummaryWestern Europe - Mature Market for Evolving OperatorsScope and Methodology of the StudyMobile Phone - The Rich and Multi-Functional Data Device of the Western European Consumer The Metamorphosis of Mobile Operators - Towards the Status of Mobile Experience ProvidersMobile Communications Markets in Western Europe - The Perspective of Operators, Overview of the Western European Mobile Communications MarketMobile Communications in Western Europe - Ready for the Next WaveThe Rise of a New Mobile ExperienceWestern Europe - A Fully Penetrated Region Ready for Data Services and High Speed Mobile NetworksMobile Communications Markets in Western Europe - The Perspective of Operators, Mobile Operators in Western EuropeLarge Groups and Service Brands - the Face of Mobile Communications in Western EuropeMapping Mobile Communications Operators in Western EuropeThe Evolving Face of Western European Mobile OperatorsMVNOs and Service Brands - The Other Side of Western European Mobile CommunicationsMobile Communications Markets in Western Europe - The Perspective of Operators, Mobile Operators and the Future of Mobile Communications The Future of the Mobile Communications Market in Western EuropeMarket ForcesMarket Evolution - Towards a Data-centric ScenarioThe Vision of the Internet of Things and the Mobile IndustryKey Conclusions for Mobile Operators




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