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Mobile is Growing, but Brands Aren't Buying it: How Consumer Attribution Makes Mobile Ads Pay Off

 

  • Research Code : D564-00-95-00-00
  • SKU : IT00530-NA-SF_01653
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  • Release Date : 27-Jun-2014
  • Region : North America
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Brands are seeing users consume mobile content in record numbers, so why are those same brands not spending more to reach mobile users? The major reason cited by brands and agencies is the difficulty in quantifying the results of mobile advertising. This Stratecast SPIE report analyzes where a time-honored advertising benchmark falls short; and how leveraging Big Data to gain a more granular, accurate view of the impact of advertising is helping brands make mobile advertising pay off.

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