Mobile Sales Force Automation Insight

2014 Feedback from North American Businesses

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This market insight examines the preferences and plans of North American businesses regarding mobilized sales force automation (SFA) applications. In June 2014, Frost & Sullivan surveyed mobility purchase decision-makers in Canada and in U.S. business sectors. Their responses regarding deployment plans, business impacts, preferred partners, and so on provided a comprehensive snapshot of current mobile SFA demand.

Table of Contents

Mobile Sales Force Automation InsightExecutive SummaryKey FindingsKey Findings (continued)2014 Survey Design2014 Mobile Enterprise Applications Survey2014 Mobile Enterprise Applications Survey (continued)A Macro View of the North American Mobile Worker App MarketMobile Worker Applications—Current Deployment Levels in the North American Business SectorMobile Worker Applications—Current Deployment Levels by Company SizeMobile Worker Applications—Planned New Deployments During 2014–2015Mobile Worker Applications—Planned New Deployments by Company SizeMobile Employee-Facing Software Applications DiscussionCurrent and Planned Deployment of Mobilized SFA SolutionsMobile Sales Force Automation (SFA)—Current Deployment Plans in the North American Business SectorMobile Sales Force Automation (SFA)—Current Deployment Plans by Company SizeMobile Sales Force Automation (SFA)—Current Deployment Plans by CountryDeployment Plans DiscussionCurrent and Planned ImplementationsBarriers to ImplementationBarriers to Implementation for Disinterested BusinessesBarriers to Implementation for Disinterested Businesses, by Country and Company SizeBarriers to Implementation for “Planners”Barriers to Implementation for Planners, by Country and Company SizeBarriers to Implementation DiscussionThe Implementation ProcessDegree of Implementation ComplexityTypes of Mobile Devices UtilizedCurrent User Satisfaction and Mobile SFA Business ImpactsCurrent User Satisfaction With Mobile SFA SolutionsCustomer Satisfaction, by CountryCustomer Satisfaction DiscussionTop Business Impacts for Current Mobile SFA UsersTop Business Impacts by Country and Company SizeBusiness Impacts DiscussionToday’s Favored BrandsBrand PreferenceChoosing a Strategic Mobility PartnerPreferred Strategic Mobility PartnersPreferred Mobility Partners, by Company SizePreferred Mobile Applications Partner DiscussionMobile Applications Partner Selection CriteriaMobile Applications Partner Selection Criteria, 2013 versus 2014 RankingsMobility Partner Selection Criteria by Company SizeMobility Partner Selection Criteria DiscussionConclusionsThe Last WordLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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