Mobile Sales Force Automation (SFA) Markets

Prepackaged Mobile SFA Offerings in the North American Sector


The North American mobile sales force automation (SFA) market is in a state of flux. These solutions extend SFA, and sometimes, other customer relationship management (CRM) capabilities to a sales employee's smartphone and/or tablet, enhancing customer engagement opportunities and improving employee productivity. Growth is being driven by clear ROI benefits, sophisticated mobile device technology, and sales and marketing executives in search of competitive differentiation. Metrics include user and revenue forecasts, pricing projections, and market opportunity sizing. Segmentation is available by distribution channel. The forecast period extends from 2010 through 2017, with 2012 serving as the base year.

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The North American mobile sales force automation (SFA) market is in a state of flux. These solutions extend SFA, and sometimes, other customer relationship management (CRM) capabilities to a sales employee's smartphone and/or tablet, enhancing customer engagement opportunities and improving employee productivity. Growth is being driven by clear ROI benefits, sophisticated mobile device technology, and sales and marketing executives in search of competitive differentiation. Metrics include user and revenue forecasts, pricing projections, and market opportunity sizing. Segmentation is available by distribution channel. The forecast period extends from 2010 through 2017, with 2012 serving as the base year.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—Definitions Market Overview—AcronymsMarket Overview—Key Questions This Study Will AnswerMarket Overview—Original Solution DevelopersMarket Overview—Distribution ChannelsMarket Overview—Distribution Channel DiscussionMarket Overview—Key TrendsMarket Overview—Key Trends (continued)Market Overview—Key Trends (continued)External Challenges: Drivers and Restraints—Total Mobile Sales Force Automation MarketDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Forecasts and Trends—Total Mobile Sales Force Automation MarketForecast AssumptionsTotal Mobile Sales Force Automation Market—User and Revenue ForecastUser and Revenue Forecast DiscussionTotal Mobile Sales Force Automation Market—Pricing Trends and ForecastPricing Trends and Forecast DiscussionTotal Mobile Sales Force Automation Market—Percent Revenue Forecast by Distribution ChannelDistribution Channel DiscussionDemand Analysis—Total Mobile Sales Force Automation MarketTotal Mobile Sales Force Automation Market—Demand AnalysisTotal Mobile Sales Force Automation Market—Demand Analysis (continued)Total Mobile Sales Force Automation Market—Demand Analysis (continued)Total Mobile Sales Force Automation Market—Demand Analysis (continued)Market Share and Competitive Analysis— Total Mobile Sales Force Automation MarketCompetitive Analysis—Market ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsTop Competitors (continued)Top Competitors (continued)Competitor Growth AnalysisCompetitive Factors and AssessmentMega Trends and Industry Convergence ImplicationsMarket Overview—Impact of Wireless Industry Mega Trends on the Mobile Sales Force Automation MarketRelevant Mobile and Wireless Industry Mega TrendsRelevant Mobile and Wireless Industry Mega Trends (continued)Mega Trend Impact on Mobile Sales Force Automation MarketThe Last WordThe Last Word—PredictionsThe Last Word—Recommendations The Last Word—Recommendations (continued)Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on the North American Mobile Sales Force Automation MarketPartial List of “Other” Companies in MarketPartial List of Companies InterviewedAT&T ProfileCegedim Relationship Management ProfileInterchange Solutions ProfileMutual Mobile™ ProfileSage Technologies Ltd. ProfileSalesforce.com ProfileVerivo Software ProfileVerizon ProfileLearn More—Next Steps




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