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Prepackaged Mobile SFA Offerings in the North American Sector
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The North American mobile sales force automation (SFA) market is in a state of flux. These solutions extend SFA, and sometimes, other customer relationship management (CRM) capabilities to a sales employee's smartphone and/or tablet, enhancing customer engagement opportunities and improving employee productivity. Growth is being driven by clear ROI benefits, sophisticated mobile device technology, and sales and marketing executives in search of competitive differentiation. Metrics include user and revenue forecasts, pricing projections, and market opportunity sizing. Segmentation is available by distribution channel. The forecast period extends from 2010 through 2017, with 2012 serving as the base year.
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