Mobile Sales Force Automation (SFA) Markets

Mobile Sales Force Automation (SFA) Markets

Prepackaged Mobile SFA Offerings in the North American Sector

RELEASE DATE
26-Apr-2013
REGION
North America
Research Code: NB05-01-00-00-00
SKU: TE00345-NA-MR_01864
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Description

The North American mobile sales force automation (SFA) market is in a state of flux. These solutions extend SFA, and sometimes, other customer relationship management (CRM) capabilities to a sales employee's smartphone and/or tablet, enhancing customer engagement opportunities and improving employee productivity. Growth is being driven by clear ROI benefits, sophisticated mobile device technology, and sales and marketing executives in search of competitive differentiation. Metrics include user and revenue forecasts, pricing projections, and market opportunity sizing. Segmentation is available by distribution channel. The forecast period extends from 2010 through 2017, with 2012 serving as the base year.

Table of Contents

Executive Summary

Executive Summary (continued)

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements (continued)

Executive Summary—CEO’s Perspective

Market Overview—Definitions

Market Overview—Acronyms

Market Overview—Key Questions This Study Will Answer

Market Overview—Original Solution Developers

Market Overview—Distribution Channels

Market Overview—Distribution Channel Discussion

Market Overview—Key Trends

Market Overview—Key Trends (continued)

Market Overview—Key Trends (continued)

Drivers and Restraints

Drivers Explained

Drivers Explained (continued)

Restraints Explained

Restraints Explained (continued)

Forecast Assumptions

Total Mobile Sales Force Automation Market—User and Revenue Forecast

User and Revenue Forecast Discussion

Total Mobile Sales Force Automation Market—Pricing Trends and Forecast

Pricing Trends and Forecast Discussion

Total Mobile Sales Force Automation Market—Percent Revenue Forecast by Distribution Channel

Distribution Channel Discussion

Total Mobile Sales Force Automation Market—Demand Analysis

Total Mobile Sales Force Automation Market—Demand Analysis (continued)

Total Mobile Sales Force Automation Market—Demand Analysis (continued)

Total Mobile Sales Force Automation Market—Demand Analysis (continued)

Competitive Analysis—Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Top Competitors (continued)

Top Competitors (continued)

Competitor Growth Analysis

Competitive Factors and Assessment

Market Overview—Impact of Wireless Industry Mega Trends on the Mobile Sales Force Automation Market

Relevant Mobile and Wireless Industry Mega Trends

Relevant Mobile and Wireless Industry Mega Trends (continued)

Mega Trend Impact on Mobile Sales Force Automation Market

The Last Word—Predictions

The Last Word—Recommendations

The Last Word—Recommendations (continued)

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Additional Sources of Information on the North American Mobile Sales Force Automation Market

Partial List of “Other” Companies in Market

Partial List of Companies Interviewed

AT&T Profile

Cegedim Relationship Management Profile

Interchange Solutions Profile

Mutual Mobile™ Profile

Sage Technologies Ltd. Profile

Salesforce.com Profile

Verivo Software Profile

Verizon Profile

Learn More—Next Steps

Related Research
The North American mobile sales force automation (SFA) market is in a state of flux. These solutions extend SFA, and sometimes, other customer relationship management (CRM) capabilities to a sales employee's smartphone and/or tablet, enhancing customer engagement opportunities and improving employee productivity. Growth is being driven by clear ROI benefits, sophisticated mobile device technology, and sales and marketing executives in search of competitive differentiation. Metrics include user and revenue forecasts, pricing projections, and market opportunity sizing. Segmentation is available by distribution channel. The forecast period extends from 2010 through 2017, with 2012 serving as the base year.
More Information
No Index Yes
Podcast No
Author Jeanine Sterling
Industries Telecom
WIP Number NB05-01-00-00-00
Is Prebook No