Mobile Sales Force Automation Solutions Market—Survey of North American Businesses, 2015

Transforming North American Businesses with Stronger, Faster and Higher Sales, Respondents Reveal Preference for Simple, Pre-packaged Solutions

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With the advent of mobile in-the-field access, sales force automation (SFA) solutions are now automating and accelerating sales processes and selling activities in real time. Mobile SFA-specific responses to the 2015 Frost & Sullivan Mobile Enterprise Applications survey, an annual survey of 300 North American businesses, are explored in this market insight. Specific responses regarding mobile SFA deployments, preferences, and plans are summarized and analyzed. Customer satisfaction levels, specific business impacts, and adoption barriers around mobile SFA are also tabulated and discussed.

Table of Contents

Mobile Sales Force Automation Solutions Market—Survey of North American Businesses, 2015Executive SummaryKey FindingsKey Findings (continued)2015 Survey Design2015 Mobile Enterprise Applications Survey2015 Mobile Enterprise Applications Survey (continued)A Macro View of the North American Mobile Worker App MarketMobile Worker Applications—Current Deployment Levels in the North American Business SectorMobile Worker Applications—Current Deployment Levels by Company SizeMobile Worker Applications—Current Deployment Levels by CountryMobile Worker Applications—Planned New Deployments During 2015–2016Mobile Worker Applications—Planned New Deployments by Company SizeMobile Worker Applications—Planned New Deployment Levels by CountryMobile Employee-facing Software Applications DiscussionCurrent and Planned Deployment of Mobile Sales Force Automation SolutionsCurrent Mobile SFA Deployment Plans in the North American Business SectorCurrent Mobile SFA Deployment Plans by Company SizeCurrent Mobile SFA Deployment Plans by CountryDeployment Plans DiscussionCurrent and Planned ImplementationsMobile SFA Implementation BarriersMobile SFA Implementation Barriers for Disinterested BusinessesMobile SFA Implementation Barriers for Disinterested Businesses by Country and Company SizeBarriers to Mobile SFA Implementation for “Planners”Barriers to Mobile SFA Implementation for Planners by Country and Company SizeMobile SFA Implementation Barriers DiscussionMobile SFA Implementation Degree of Mobile SFA Implementation ComplexityDegree of Mobile SFA Implementation Complexity by CountryDegree of Mobile SFA Implementation Complexity by Company SizeImplementation Complexity DiscussionMobile Devices Used with MSFA SolutionsMobile SFA User Satisfaction and Business ImpactsCurrent User Satisfaction with Mobile SFA SolutionsMobile SFA Customer Satisfaction by CountryMobile SFA Customer Satisfaction by Company SizeCustomer Satisfaction DiscussionTop Mobile SFA Business ImpactsTop Mobile SFA Business Impacts by Country and Company SizeBusiness Impacts Discussion“Best” Mobile SFA BrandChoosing a Strategic Mobility PartnerPreferred Strategic Mobility PartnersPreferred Mobility Partners by Company SizePreferred Mobile Applications Partner DiscussionMobile Applications Partner Selection CriteriaMobile Applications Partner Selection Criteria, 2014 versus 2015 RankingsMobility Partner Selection Criteria by Company SizeMobility Partner Selection Criteria DiscussionThe Last WordThe Last WordLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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